Senior Marketing Manager – Daily Banking
vor 4 Wochen
Senior Marketing Manager – Daily Banking & Consumer Lending (12-month Parental Cover) At ING, we’re not just offering a seat—we’re inviting you to make an impact. Whether you're passionate about simplifying everyday banking or shaping the future of personal lending, we have two exciting opportunities for experienced marketers to join our Product and Customer Marketing team for a 12-month parental leave cover. Senior Marketing Manager – Daily Banking Senior Marketing Manager – Consumer Lending Daily Banking In this domain, you’ll lead customer‑centric marketing strategies across transaction accounts, savings, and payments. You’ll craft compelling value propositions and deliver integrated, full‑funnel campaigns that resonate with key segments. Your work will enhance the customer experience and strengthen ING’s brand in the everyday banking space. Consumer Lending In the Consumer Lending domain, you’ll drive growth by shaping customer value propositions and leading go‑to‑market strategies for lending products. You’ll define target segments, orchestrate full‑funnel campaigns, and deliver measurable commercial outcomes while enhancing the customer experience. Our ideal candidate is a strategic and customer‑obsessed marketer who thrives on turning insights into action. Whether in everyday banking or consumer lending, they bring deep domain knowledge, creativity, and commercial acumen to craft compelling propositions and lead integrated campaigns. They’re a natural collaborator, confident navigating cross‑functional teams, and bring energy, adaptability, and a test‑and‑learn mindset to everything they do. Ready to make an impact? What you’ll do (Both Roles) Develop customer‑led portfolio strategies using market, customer, and competitor insights. Lead integrated go‑to‑market campaigns across paid, owned, and earned channels. Shape messaging and creative direction to ensure communications are on‑brand and resonate with target segments. Collaborate cross‑functionally with Product, Digital, Customer Intelligence, and Legal teams. Optimise marketing performance through test‑and‑learn roadmaps and data‑driven decisions. Coach and uplift the marketing team, fostering a high‑performance, customer‑first culture. What we’re looking for Strategic thinker with a customer‑first mindset, able to turn insights into compelling propositions and campaigns. Exceptional collaborator and influencer, confident navigating cross‑functional teams and senior stakeholders. Creative and commercially driven, balancing bold ideas with data‑led decision making and measurable outcomes. Experienced in integrated marketing, with a deep understanding of full‑funnel campaign planning and execution. Comfortable with complexity and ambiguity, bringing agility, adaptability, and a builder’s mindset to fast‑paced environments. Inspiring leader and coach, who uplifts team performance, fosters a positive culture, and champions continuous learning. What’s in it for you? Discounted ING Health Insurance An additional Rest Day to support your wellbeing An IMPACT day to volunteer on approved sustainability activity About Us At ING, we’re all about making life simpler and more rewarding - for the people who
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Senior Marketing Manager – Daily Banking
vor 4 Wochen
Council of the City of Sydney, Österreich ING Australia VollzeitSenior Marketing Manager – Daily Banking & Consumer Lending (12-month Parental Cover) At ING, we’re not just offering a seat—we’re inviting you to make an impact. Whether you're passionate about simplifying everyday banking or shaping the future of personal lending, we have two exciting opportunities for experienced marketers to join our Product and...
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