Investment & Activations Executive (Digital)

Investment & Activations Executive (Digital) Join to apply for the Investment & Activations Executive (Digital) role at Zenith Media Australia 5 days ago Be among the first 25 applicants Company Description At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight. Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together. We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential. We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior‑led and reinforced through our values. Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation. We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other. About the role The Activation Executive will deliver best‑in‑class activation across digital channels, working closely with a wonderfully supportive team to assist with campaign set‑up across key digital platforms (such as META, TikTok, The Trade Desk, DV360, etc.). You will work across an exciting patch of clients including a revolutionary music streaming platform and iconic fashion/accessory brands. You will activate and monitor campaign performance and ensure pacing is on track, whilst identifying and recommending optimisation opportunities. You will produce post‑campaign reports that quantify the value of the media and provide actionable, measurable recommendations. This is a fantastic opportunity for those who love to spend their time working actively in platforms and have their finger on the pulse when it comes to digital campaign set up and execution. You will build on your existing platform exposure and be able to thrive in a fast‑paced, collaborative environment that values your growth, learning, and development. What You Will Do With Us Review and monitor campaigns: Oversee performance of digital media campaigns across platforms such as META, TikTok, The Trade Desk, and DV360, ensuring pacing aligns with budget and goals. Adjust campaigns: Modify budgets, bids, and targeting based on performance data. Collaborate with internal teams and clients to discuss updates and issues. Campaign setup & execution: Set up new campaigns across various platforms, ensuring all targeting, creative, and budget settings are optimised. Optimise campaigns: Tweak targeting, bids, or creatives to meet KPIs, keeping the team updated, escalating issues, and ensuring prompt implementation of optimisations. Performance monitoring & optimisation: Regularly monitor live campaign performance, adjusting strategies to maintain proper pacing and budget alignment. Reporting & insights: Compile and prepare performance reports for clients, providing insights and recommendations based on campaign data. Troubleshooting & issue resolution: Identify and resolve any campaign issues, whether technical glitches or underperformance. A/B testing: Run tests and adjust creatives, bidding strategies, and targeting options. Planning: Gather assets and plan for upcoming campaigns to ensure readiness for launch. Review results: Analyse the day’s campaign results and report insights or action points to relevant teams. Assist coordinator in developing detailed weekly and final post Analysis, ensuring they have all necessary tools and information. What You’re Looking For A supportive and collaborative culture. Clients who are open to being challenged and working progressively. Fulfil your career goals in a business large enough to accommodate them — we have one of the top mobility programs GLOBALLY What You Will Bring 1 year of relevant experience, ideally an activation or implementation role, working on digital channels across various platforms. Good experience with Meta, Google Ads, and/or DV360 (experience with CM360 advantageous but not essential). Strong appetite to activate and optimise campaigns across digital platforms. Understanding of media KPIs, measurement and reporting. Experience across Microsoft Office, especially Excel, Word and PowerPoint. Knowledgeable in digital buying fundamentals and relevant digital tools. Demonstrate solid knowledge of the Australian digital media space. Strong interpersonal and problem‑solving skills. High level of attention to detail and accuracy across all tasks. Strong organisational skills with ability to juggle multiple priorities. Sound planning, project management and time management skills. Additional Information Unfortunately visa sponsorship cannot be offered, therefore only candidates with unlimited Australian working rights can be considered. Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at Enjoy all the perks that come with our network offering: A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing. A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach. Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network. Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes. A culture of open feedback and support to reach your goals through our Career Conversations program. Committed Diversity, Equality, and Inclusion strategy driven by Viva Women, Égalité, enENABLE, EmbRACE, and Écologique committees. Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service. Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year. Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave. Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform. Support for employees with severe illnesses through the Working With Cancer Pledge. Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network. We are committed to providing reasonable adjustments for people with disability or those requiring additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential. #J-18808-Ljbffr