Director of Marketing
vor 1 Monat
Market Research and AnalysisBrand ManagementGrowth and Demand GenerationChannel Selection and StrategyPublic RelationsAnalytics and ReportingTeam Leadership and CollaborationBudget ManagementKey Requirements:
10+ years of SaaS marketing experience, with a proven record of success.Demonstrated multi-channel marketing prowess, leveraging various platforms and channels to increase engagement.Comprehensive understanding of the customer journey from end to end. Ability to identify touchpoints along the journey and implement strategies to reinforce the value proposition at each stage, enhancing customer satisfaction and loyalty.Strong analytical skills with a focus on leveraging data and metrics to inform marketing strategies. Ability to design and conduct experiments, establish clear objectives, select appropriate channels, and analyse outcomes to drive continuous improvement.Strategic mindset with a willingness to experiment and innovate. Experience developing long-term marketing strategies aligned with organisational goals, while remaining agile and adaptable to emerging trends.Familiarity with the Winning by Design framework or similar methodologies for optimising sales and marketing alignment. Ability to integrate this framework into marketing strategies to drive recurring impact and sustainable growth.Experience working with a wide variety of internal and external stakeholders to build trust and confidence in the brand. Ability to understand key buying personas and drivers, demonstrating the return on investment for utilising the MyPass product.Excellent communication, negotiation, and interpersonal skills. Ability to build rapport and influence key stakeholders. Strong leadership and team-building skills, inspiring and motivating the marketing team to achieve outstanding results.Information Security Accountabilities
Management:- Determine and allocate the resources required to maintain and continuously improve the ISMS- Ensure information Security requirements are communicated and understood across all levels of the business- Ensure business activities support the security of information- Promote the continuous improvement of information security- Ensure changes to the ISMS are effectively communicated to the business and stakeholders- Ensure direct reports receive instructions that adequately describe the responsibilities for information security related to their job role- Ensure direct reports receive training to maintain appropriate information security skills and knowledge required for their job role- Ensure direct reports demonstrate the information security skills and knowledge required for their job role- Ensure induction and training focus on the most relevant information security aspects for each job roleEmployees:- Understand own contribution to the effectiveness of the ISMS- Understand own responsibilities within the ISMS (e.g. Acceptable of Use Assets Policy, Information Security Policy)- Understand the consequences of non-compliance with the requirements of the ISMS- Understand information security guidelines related to own job role
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