Social Media Manager
vor 3 Wochen
The Role We’re looking for a culturally tuned-in Social Media Manager to lead the organic social for two of Australia’s most loved ice cream brands - Connoisseur and Drumstick. Reporting to the Marketing Manager, you’ll be the voice and creative force behind our social presence by driving strategy, content, and community across Meta, TikTok and LinkedIn. This role blends creativity, strategy and hands‑on execution, bringing irresistibly creative, ice‑cream‑worthy content to life while staying ahead of digital trends. While you won’t be responsible for full content production, you should be confident editing short‑form video (Reels, TikTok, Stories) and creating occasional UGC‑style content where needed. You’ll also manage community engagement and responses across Meta and TikTok, ensuring every interaction reflects our brands’ tone and personality. Key Responsibilities Develop and manage content calendars for both Connoisseur and Drumstick across all social platforms, aligning with wider marketing campaigns, retailer activity and seasonal moments. Write engaging, on‑brand copy that captures each brand’s distinct tone of voice. Work closely with content creators to brief, review and adapt assets for performance across platforms. Edit and adapt short‑form video content for Reels, TikTok and Stories, ensuring fit to platform. Support with occasional UGC‑style content capture when needed. Collaborate with agency partners to create content and expand the reach of our brands. Manage influencer partnerships – from outreach and deliverables to reporting. Engage with communities authentically, maintaining each brand’s tone of voice. Stay ahead of social trends, tools, and formats, applying them in ways that align with each brand’s positioning. Collaborate with the wider marketing and site teams to ensure social activity supports launches, partnerships, and events. Partner with brand and marketing teams to bring campaigns to life on social. Analyse performance metrics and share insight‑led recommendations. About You 3+ years’ experience managing social for consumer brands or agencies. Deep understanding of digital culture and social trends. Strong creative instincts and content production experience. Collaborative communicator who thrives in a fast‑paced, creative team. Why You’ll Love It Lead social for two of Australia’s most iconic brands. Creative, supportive team with real ownership and impact. Hybrid flexibility – and yes, plenty of ice cream perks. How To Apply For more information about Peters Ice Cream please visit our website (peters.com.au). Apply by sending your resume explaining why you would like to join our team. #J-18808-Ljbffr
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