Content Lead

Content Lead (On-site), Byron Bay/Gold Coast Location:Byron Bay/Varisty Lakes Be part of a company that is one of a kind in its culture, spirit and passion. Join a proud & growing team that offers quality, hassle free & affordable travel experiences. The Opportunity As our Content Lead, you will be the driving force behind our brand's voice. You'll lead our talented Content Team to create and execute a results-driven strategy, producing engaging stories and compelling copy that turn travel dreams into reality. Collaborating across the business, you will ensure TripADeal's content is truly best-in-class. Organisational Structure This is a permanent, full-time position based at our Byron Bay HQ, with the possibility to work from our Varsity Lakes office as required (2 days at Varsity and 3 days at Byron split available). The role is 100% onsite, Monday to Friday, with your choice of 8 am–4 pm or 9 am–5 pm. A Day in the Life Drive the Content Workflow: You'll manage all incoming briefs for the Content team, assigning tasks, communicating with stakeholders, and ensuring you have all the details to manage timelines effectively. Define Our Voice: Lead the creation and ongoing maintenance of our official Deal & Ad Copy Style Guide, making it the source of truth for all brand copy. Provide Strategic Direction : Guide all copy projects with a strategic mindset, from concept to completion, to ensure they meet key business objectives and achieve success. Analyse & Optimise: Dive into the performance of our content—from website deals to print ads—to identify what's working, celebrate successes, and uncover opportunities for improvement. Lead & Create: Spearhead the end-to-end content creation process, personally crafting copy for major campaigns and brand projects while overseeing everything from communications to project initiatives. Uphold Quality & Consistency: Act as the guardian of our brand voice, reviewing and editing all content to ensure it meets the highest standards of quality, accuracy, and brand alignment. Mentor & Develop: Guide and support the Content Team's performance, providing constructive feedback and hands‑on help to ensure everyone succeeds and deadlines are met. To be a Front Running Candidate A degree in Marketing, Business, or a related field, or equivalent industry experience. 4+ years of experience in content creation, with a strong portfolio of published work across digital platforms. A minimum of 3 years' experience leading, mentoring, and developing a team of copywriters. Proven expertise in organic social media, with at least 3 years of hands‑on copywriting and strategy experience. Exceptional stakeholder management skills, with a track record of building collaborative relationships both internally and externally. Advanced knowledge of major social media platforms and direct experience using social media management tools (e.g., Social Studio). Proficiency in using Google Analytics to measure content performance and generate insights. Experience with Adobe Creative Cloud (Photoshop, Premiere Pro) or equivalent digital media editing tools. Outstanding communication and time management skills, with a proven ability to multitask and thrive in a fast‑paced, deadline‑driven environment. Direct experience with Salesforce Marketing Cloud, particularly Social Studio. Why TripADeal? Competitive salary package Learn , develop and advance your career within TripADeal Fun, casual working environment, where shoes are optional Staff travel discounts Employee Assistance Program $1,040 per annum of subsidised gym memberships Access to Corporate Fitness Passport Regular social get togethers Savings and discounts on groceries, electronics and homewares Volunteer leave as part of giving back to the local community Generous parental leave support program with paid superannuation during paid & unpaid parental leave See your next destination as a Content Lead for TripADeal? Your future pathway is just one click away. Apply now OurCore Belief Travel is an experience that should beenjoyedby everyone and we'reproud to make it an affordable option for all. #J-18808-Ljbffr