Marketing Lead

Marketing Lead - Precinct AFL - Australian Football League ABOUT US The AFL works tirelessly across all states and levels to enhance and grow Australian football – from grassroots to elite. We deliver events, communicate with fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs, and more. Our common goal is to progress the game for everyone to love and connect with. SAFETY & COMPLIANCE The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Successful candidates will hold a valid Working with Children/Vulnerable People check and a satisfactory criminal history record check. EQUAL OPPORTUNITY We are an Equal Opportunity employer and believe that diversity and inclusion are essential. Aboriginal and Torres Strait Islander peoples are encouraged to apply. ABOUT THE ROLE Responsible for the marketing, brand positioning and stakeholder coordination of the stadium’s key tourist attractions – including the Stadium Tour, Stadium Roof Walk experiences and precinct events (Live Sites, Stadium Sports, etc.). The role maximises visitation through group and individual bookings, enhances the stadium’s appeal as a must‑see destination, and ensures seamless collaboration with partners to deliver world‑class guest experiences. The Marketing Lead – Precinct operates within the Stadium Marketing & Experiences team, supporting all precinct activations and stadium marketing campaigns, especially those driving group visitation. Applications will be reviewed as received. Early applications are encouraged. The role will be closed for the annual closure period between 22 December 2025 and 12 January 2026; applications during this period will not be responded to. KEY ACCOUNTABILITIES Marketing Strategy & Campaigns Develop and execute integrated marketing campaigns to promote stadium attractions and implement an annual strategy and calendar. Lead the end‑to‑end development of multi‑channel marketing campaigns (digital, social, print, events, etc.). Collaborate with internal teams and external agencies to produce compelling collateral, visuals, and messaging. Monitor campaign performance, optimise based on data insights and visitor trends, and develop post‑campaign wrap‑ups and performance analysis. Stakeholder & Partner Management Coordinate joint marketing efforts, cross‑promotions, and seasonal activations with stadium partners. Ensure brand alignment, quality standards, and consistent guest messaging across all touchpoints. Serve as the primary liaison between the stadium and local business networks to encourage visitation for precinct activations. Develop packages and promotions tailored to schools and other groups (e.g., holiday programmes). Tourism & Visitor Engagement Build relationships with tourism boards, travel agents, hotels, conference operators and local attractions to drive visitation. Represent the stadium in tourism networks, expos, and industry events. Develop packages and promotions tailored to domestic and international tourists. Experience Oversight & Brand Stewardship Oversee the storytelling, signage, and visual branding of the stadium’s public‑facing attractions. Ensure the stadium’s heritage, innovation, and community impact are reflected in the visitor experience. Gather and analyse visitor feedback to inform future enhancements and marketing narratives. Performance & Reporting Track KPIs including visitation numbers, campaign ROI, partner performance, and customer satisfaction. Prepare regular reports and insights for senior leadership. Contribute to annual planning and budgeting for tourism marketing initiatives. OUR IDEAL TEAM MEMBER MANDATORY Proven experience in tourism marketing or attraction promotion, including across school and other networks to drive group bookings. Strong stakeholder management and partnership development skills. Excellent communication, storytelling, and brand‑building capabilities. Strong knowledge of digital marketing tools, CRM platforms, and campaign analytics. DESIRED Demonstrated experience in a similar role. Existing relationships within the tourism and hospitality sectors. Excellent organisational and time‑management skills, with the ability to work on multiple tasks concurrently. THE PERKS Play The Day Your Way – a flexible approach to your working life. My Development – on‑the‑job training, coaching and mentoring, and formal learning. Play Well – access to a comprehensive Health and Wellbeing program. My Benefits – thanks to our AFL Corporate Partners, access great benefits and discounts. AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, and share the experience with family and friends APPLICATION CLOSES: 12 December 2025 Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales #J-18808-Ljbffr