Manager - Acquisition Offers & Creative Strategy

Manager - Acquisition Offers & Creative Strategy Join to apply for the Manager - Acquisition Offers & Creative Strategy role at American Express At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well‑being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. How will you make an impact in this role? The Manager, Acquisition Offers and Creative Strategy is responsible for leading a team of marketing professionals that defines and executes best‑in‑class customer acquisition offer and creative strategies to help unlock growth of our Consumer and Business Card product portfolios. This role will suit a Marketing leader who enjoys a diverse, fast‑paced team, focused on building the future of American Express by driving results, testing innovation, and leveraging external partnerships. The successful candidate will be a seasoned people leader, strong strategist, and multi‑tasker able to balance the ability to manage the offer and creative planning and delivery process with the need to make ROI‑backed investment decisions. Key responsibilities include: Lead Offer and Creative strategy, planning and execution of external Consumer and Business customer acquisition across key channels. Lead development of product‑specific acquisition strategies and creative platforms to drive scale and profitability. Development and implementation of innovative strategies to target and attract high‑potential prospects across channels. Lead, develop, and mentor the Offers and Creative strategy team. Work closely with key business partners including external agency partners, other acquisition channel managers, offer implementation and governance team, paid media team, centres of excellence based offshore, analytics, Brand, Product and Finance to ensure strategic alignment. Ownership of the offer and creative teams budget. Maintains market awareness of both competitors and technological advances to inform our future strategic plans for acquisition offers and creative. Partner with the broader team to align on acquisition investment prioritisation and budgets. Minimum Qualifications Is a seasoned professional with subject matter expertise in full‑funnel marketing, customer acquisition, creative development and agency management experience. Has extensive experience working with agencies to deliver best‑in‑class creative campaigns while maintaining focus and discipline on performance and financial impact. Proven track record of driving results through strong people leadership and general management. Proven track record of driving colleague engagement, and a clear willingness to continue to improve and grow as a leader. Strong business judgment, communication and relationship building skills including an ability to influence and inspire others to support key strategies and tactics. Strong organisational and project management skills. Ability to handle multiple priorities with a strong attention to detail. Experience working in a matrixed environment and collaborating with cross‑functional teams. Familiarity with regulatory compliance in financial services is an advantage. Excellent written and verbal communication skills. Preferred Qualifications Bachelor’s degree in marketing, Business, or a related field. Experience in managing a customer acquisition incentive program or similar. Creates solutions to complex issues and implements strategies/approaches to drive business growth. Thrives on innovation in a fast‑paced and constantly changing environment. Has superior analytical, creative and problem‑solving skills. Is a creative, innovative thinker who can communicate new ideas, and convince others to support strategies and tactics. Has a dynamic, positive and energetic attitude and work ethic. Has knowledge of American Express Cards products, services and benefits, and/or understanding of the Financial Services Industry. Has a minimum 5+ years of marketing management experience. Benefits Competitive base salaries Bonus incentives Support for financial‑well‑being and retirement Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need Generous paid parental leave policies (depending on your location) Free access to global on‑site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations. Seniority level Mid‑Senior level Employment type Full‑time Job function Other #J-18808-Ljbffr