Head of Marketing and Communications

Coastline Bank is a customer‑owned financial organisation serving customers across the beautiful mid‑north coast of New South Wales. Our customers are our members, and our owners. Our profits are retained for the benefit of our customers and the local community. We are here to help our customers with home loans, personal loans, business and commercial loans, credit cards, insurance, savings, and budgeting. We are currently seeking a Head of Marketing and Communications to join our team in a hybrid role, with our Head Office located at West Kempsey. About the role As the Head of Marketing and Communications for Coastline Bank, you will lead the marketing function, developing and executing multichannel strategies that acquire, retain, and strengthen customer relationships. Your work will enhance customer loyalty, elevate the brand, and support growth across the deposits and loans portfolios. In this role, you’ll collaborate closely with teams across the organisation to drive Coastline Bank's growth objectives and deliver the overarching marketing plan. Responsibilities Brand Management Continue building the Coastline Bank brand, develop and execute marketing plans to deliver on brand strategy, build brand awareness and attract target market customers and ensure branding standards are met across all materials. Marketing Activity Develop and execute the bank's Marketing Plan in line with business objectives and Marketing KPIs and deliver customer and product acquisition targets. Develop and deliver a customer lifecycle management plan across the customer and product portfolio and develop new financial product offers. Develop and deliver a loyalty and retention strategy. Content and Events Develop and execute content marketing to support delivery of the Marketing Plan. Support delivery of key content activities as required e.g. Year in Review publication, Annual Report, AGM etc. Oversight and alignment of social media with brand and marketing plan. Lead a team that delivers a wide range of community events. Customer Experience Identify and implement experience strategies for key customer journeys in line with customer lifecycle management plan. Deliver an exceptional online customer experience across all digital channels. Customer Analytics & Reporting Develop and implement customer analytics and reporting capability. Uplift marketing ROI analytics and investment planning. Marketing Capability Help build and shape the operating environment. Streamline marketing processes for cost savings and ROI. Ensure investment in marketing technology and capability development. Contribute to wider cross marketing initiatives – e.g. CRM activities, digital experience, brand strategy and product development. Manage agency partners. Manage allocated budget, with a focus on ROI. Ensure compliance with internal policies, procedures, and statutory requirements Provide leadership to the marketing team and foster a team culture of trust, respect, and performance. Facilitate learning and development opportunities for team members and support cross‑departmental collaboration to increase marketing effectiveness. What you need to succeed Relevant tertiary qualifications in Brand, Marketing, Communications, or a related field. 5+ years of experience in brand management and marketing (preferably in a financial services setting). Proven track record in strategic marketing and leadership. Demonstrated experience in project management and leading teams. Previous experience in product governance and product development, ideally in retail banking, will be highly regarded. What you will receive in return Professional development and career opportunities, with on‑the‑job coaching and annual scholarships available for higher learning. An attractive salary commensurate with experience. Work‑life balance in a dynamic hybrid role with an organisation who values community engagement and the amazing opportunity to live and work on the NSW Mid North Coast. Generous staff benefits including access to discounted health and general insurance. 3 days paid volunteering leave per annum, so you can give back to your local community. Access to Perkbox, our benefits and rewards program giving access to hundreds of deals, discounts and curated wellbeing content. Free annual flu vaccinations. Employee Assistance Program providing free counselling sessions to support your wellbeing, as well as your immediate family members. Our customers are from different backgrounds and all walks of life just like our team members. We embrace diversity and inclusivity and look forward to hearing what you can bring to our team. To apply online please select the 'Apply for this job' button below. Be careful – Don’t provide your bank or credit card details when applying for jobs. Don’t transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad. #J-18808-Ljbffr