Head of Creative

Candidates who have + 5 years experience in creating effective marketing campaigns for B2C brands. Candidates who can link to or attach examples of prior work and detail the impact these campaigns had—please showcase these examples in your application. Who shouldn’t apply Candidates who don’t have experience in creating effective digital marketing campaigns. Candidates who can’t showcase examples of their prior work. Candidates who haven’t had the time and experience to develop their own view of what makes marketing truly effective. Why join Barbell Foods We make meat snacks without bullsh#&t ingredients for people who care about their health. You’ll join a small, ambitious team where creativity isn’t watered down by layers of approval. We move fast, experiment boldly, and care deeply about the work we put out. You’ll have the freedom to test ideas, shape the brand’s creative direction, and make a visible impact as we grow across Australia and beyond. The Role As Head of Creative, you’ll own the ideation of creative marketing campaigns and lead the marketing team to produce effective, on‑brand assets that drive growth and connection. You’ll be hands‑on with campaigns, collaborating closely with the CMO and Marketing Manager to turn strategy into ideas that people actually care about. Key Responsibilities Owns the ideation of creative marketing campaigns - ensuring all campaigns are effective and content aligns with our brand values, tone, and mission. Collaborate with the CMO to develop marketing strategy and ensure KPIs are achieved. Work closely with the marketing manager to ensure creative direction is translated into effective executions. Ensure consistency across the brand’s visual identity and messaging. What We’re Looking For A proven track record of creating effective marketing campaigns. Exceptional creative judgement and storytelling ability. Experience managing creative and performance teams. A clear philosophy on what makes marketing truly effective. Ideal Personality Traits Creatively driven—thrives on crafting ideas that connect people to the brand. Good sense of humour—enjoys making others laugh and is a little mischievous. Inspiring collaborator—energises the creative team and helps them do their best work. Resists mediocrity—show that you’ve pushed beyond safe and predictable. Day‑to‑day Tasks Plan and execute new campaigns, focusing on the highest‑impact opportunities: Define campaign objectives—drilling down into what we’re actually trying to achieve and the problems we need to solve. Lead the ideation phase for new campaigns (target audience, channel strategy, asset requirements, and creative concepting). Oversee production of brand assets and their distribution across channels. Assess and engage agencies and freelancers as needed. Track campaign performance, iterate based on insights, and adapt future campaigns accordingly. Review and reassess creative assets to ensure they are on brand. Support storytelling and content creation as needed. Collaborate with the CMO to develop marketing strategy—identifying key priorities and setting a clear course for the brand. Report monthly KPI results to the CMO. Allocate and monitor marketing budgets to ensure strong ROI, broken down quarterly with clear objectives, activities, and spend. Evaluate new marketing opportunities as they arise. Deep‑drive into customer personas and audience segments to inform creative strategy and messaging. Conduct weekly check‑ins and coaching sessions with the Marketing Manager to upskill and develop the marketing team. Assist in setting and monitoring campaign KPIs. #J-18808-Ljbffr