Lifecycle Marketer

vor 2 Monaten

Vienna, Österreich MeisterLabs Software GmbH Vollzeit
Your Responsibilities

We’ve got the product – and you’ve got the talent to ensure customers engage with it at every stage of their journey 
As our Lifecycle Marketer, you’ll be the key driver of our marketing efforts across our GTM motions. By designing, implementing, and continuously optimizing lifecycle campaigns, you will help us scale and drive growth through strategic customer engagement. With deep technical expertise in multi-channel marketing, you’ll ensure every message resonates and drives results. You've got what it takes? Apply now 

What Makes You Special

  • 5+ Years' Experience: You bring a proven track record in B2B SaaS marketing, with at least 5 years of experience in email marketing and CRM. 
  • Lifecycle Marketing Mastery: You are experienced in designing and executing lifecycle campaigns that activate, engage, and retain customers, driving value at each stage of the journey. 
  • Tech-Savvy: You’re proficient in using platforms such as Iterable and HubSpot to manage email campaigns and customer journeys, with experience optimizing performance through these platforms.
  • A/B Testing & Experimentation: You’re comfortable running frequent A/B tests and other experiments to optimize marketing tactics and drive continuous improvement in campaign performance.
  • Cross-Channel Expertise: You’re skilled at creating multi-channel marketing campaigns, including mobile and desktop/web push notifications, and know how to find the right channel fit for our audience.
  • Product-Led Sales/Growth Knowledge: You have a solid understanding of PLS and PLG motions, with experience driving demand for sales teams as a plus. You can align lifecycle marketing with product-led strategies.
  • Analytical Mindset: You’re data-driven, using analytics tools (e.g., Google Analytics, Mixpanel) to monitor campaign performance and generate insights. 
  • Content Creation: You’re a strong communicator, able to craft and produce effective marketing copy and content that resonates with our customers. 
  • Process-Oriented: You facilitate QA for campaigns across the organization, ensuring that processes are streamlined and enabling teams to manage their own sends efficiently. You manage projects with precision and deliver on time.
  • Communication Pro: You excel at working cross-functionally and can translate technical marketing needs into clear concepts for stakeholders. Excellent written and spoken English is required. German fluency is considered a strong plus.
Meister and You

  • Find your place. We’re ambitious and well-funded: driving innovation and bringing value to users.
  • Feel valued. Salaries at Meister fit your skills and experience. You’ll share in our success with an employee stock ownership program additional to your pay.
  • Never stop developing. Progress along clear career paths, aided by experienced mentors who know Meister inside-out. Learn new skills and tailor your individual training plan.
  • Level up. Dedicated learning budget just for you and your growth.
  • Get out there. Attend industry meetups and participate in exciting events.
  • Choose where. Work with us in Vienna and/or remotely in Austria or Germany. Full-remote possibilities for international team members.
  • Choose when. Organize your work week as you like with our flexitime agreement.
  • Choose how. Select your own hardware and join an agile environment that promotes autonomy.
  • Get there. Public transport card or other commuter benefits.
  • Stay healthy. Subsidized indoor, outdoor and wellness activities in Austria, Germany or the US.
  • Relax. Extra vacation day on your birthday, plus December 24 and 31. Entitlement increases the longer you’re at Meister.
  • Celebrate. Regular events, including an annual company retreat and frequent team activities.
About us

For millions of teams worldwide, Meister products are an indispensable part of a successful working life. We create stunningly-designed, team-focused and user-friendly tools that bring joy to work and simplicity to collaboration: our users, products and team all work beautifully together. With entities in Vienna, Munich and Seattle, we’ve established a strong base for more than 130 talented employees to fulfill their potential. Now, thanks to an empowering system for remote work, we can search the world for the best tech talent, finding new team members who drive us toward our ambitious global goals. You could be one of them: make the leap and join an established, well-funded software company that lives and breathes innovation.

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