Marketing Manager

vor 2 Wochen

Elsbethen, Salzburg, Österreich Red Bull Vollzeit

Company Description:

We celebrate life. And we want to share good times with others. That's why we make coffee, tea, and spice blends that bring people together. Quality products that inspire and stimulate, which are fair trade and organic whenever possible. Join us in celebrating the colorful diversity of an entire continent.
As the Marketing Manager at Afro Coffee, you'll be at the forefront of shaping our brand's development. Your primary focus will be on developing and implementing comprehensive brand strategies that resonate with our values and objectives.

You'll define Afro Coffee's unique brand proposition and spearhead our expansion into new international markets, ensuring our messaging and initiatives are relevant and impactful.


Brand Strategy and Development
Develop and implement brand strategies aligned with company objectives and values.

Define Afro Coffee's unique brand proposition and market positioning.

Conduct market research to identify trends and consumer preferences.

International Expansion
Lead marketing plans for expansion into new international markets.

Develop tailored strategies to drive brand awareness and adoption.

Collaborate across teams to localize marketing efforts.

Creative Direction and Content Development
Oversee creation of compelling, culturally relevant content.

Collaborate with agencies and internal teams for engaging campaigns.

Ensure brand consistency across all communications.

Consumer Engagement and Relationship Building
Foster connections with target audience through authentic interactions.

Utilize data insights to enhance brand loyalty.

Establish relationships with influencers and industry stakeholders.

eCommerce and Revenue Activation
Develop strategies to increase online sales.

Analyze market trends and competitor activities.

Collaborate with cross-functional teams to drive eCommerce initiatives.

Conduct A/B testing and user experience optimization.

Ensure compliance with legal requirements.

Qualifications:

Minimum 5 years of marketing experience, focusing on brand management and international expansion

Bachelor's degree in Marketing, Business Administration, or related field; advanced degree or certifications preferred

Fluency in English and German, additional languages beneficial

Proven track record in developing successful marketing strategies across diverse markets, with a keen understanding of language, aesthetics, and cultural interactions

Strong leadership and team management skills, capable of motivating cross-functional teams

Excellent analytical skills and data-driven decision-making abilities

Exceptional communication and presentation skills, able to convey complex ideas persuasively

Entrepreneurial mindset with a passion for innovation and continuous learning

Experience in agency management, eCommerce, and cost optimization/negotiation

Additional Information:


Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 2229 gross per month.

However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

  • Marketing & Project Manager Im Buchverlag

    vor 2 Wochen

    Elsbethen, Salzburg, Österreich Red Bull Vollzeit

    **Unternehmensbeschreibung**:**In dieser Position bist du Teil des Kommunikations- und Marketing-Teams unseres Verlagshauses Benevento Publishing, einer Marke der Red Bull Media House GmbH. In diesem werden verschiedene Verlage vereint: Benevento sucht weltweit nach außergewöhnlichen Geschichten. ecoWing bringt jedes Jahr spannende Themen aus dem Bereich...

  • Marketing & Project Manager Im Buchverlag

    vor 2 Wochen

    Elsbethen, Salzburg, Österreich Red Bull Vollzeit

    **Unternehmensbeschreibung**:**In dieser Position bist du Teil des Kommunikations- und Marketing-Teams unseres Verlagshauses Benevento Publishing, einer Marke der Red Bull Media House GmbH. In diesem werden verschiedene Verlage vereint: Benevento sucht weltweit nach außergewöhnlichen Geschichten. ecoWing bringt jedes Jahr spannende Themen aus dem Bereich...

  • Marketing & Project Manager Im Buchverlag

    vor 2 Wochen

    Elsbethen, Salzburg, Österreich Red Bull Vollzeit

    **Unternehmensbeschreibung**:**In dieser Position bist du Teil des Kommunikations- und Marketing-Teams unseres Verlagshauses Benevento Publishing, einer Marke der Red Bull Media House GmbH. In diesem werden verschiedene Verlage vereint: Benevento sucht weltweit nach außergewöhnlichen Geschichten. ecoWing bringt jedes Jahr spannende Themen aus dem Bereich...

  • Performance Marketing Manager

    vor 2 Wochen

    Elsbethen, Salzburg, Österreich Red Bull Vollzeit

    The Red Bull Global Consumer Products division develops and sells merchandising products for international sports- and event-projects (Red Bull Racing, RB Leipzig, EC Red Bull Salzburg...) and manages the Red Bull fashion brand AlphaTauri. The eCommerce Customer Performance Manager is responsible for the growth and performance of the majority of (paid)...

  • Performance Marketing Manager

    vor 2 Wochen

    Elsbethen, Salzburg, Österreich Red Bull Vollzeit

    Company Description:The Red Bull Global Consumer Products division develops and sells merchandising products for international sports- and event-projects (Red Bull Racing, RB Leipzig, EC Red Bull Salzburg ) and manages the Red Bull fashion brand AlphaTauri. The eCommerce Customer Performance Manager is responsible for the growth and performance of the...

  • Performance Marketing Manager

    vor 2 Wochen

    Elsbethen, Salzburg, Österreich Red Bull Vollzeit

    Company DescriptionThe Red Bull Global Consumer Products division develops and sells merchandising products for international sports- and event-projects (Red Bull Racing, RB Leipzig, EC Red Bull Salzburg...) and manages the Red Bull fashion brand AlphaTauri. The eCommerce Customer Performance Manager is responsible for the growth and performance of the...

  • Marketing Specialist

    vor 2 Wochen

    Elsbethen, Salzburg, Österreich Red Bull Vollzeit

    Company Description:We're seeking a Marketing Specialist to support content management topics in our Strategic Partnerships and Brand Activations team. The key tasks consist of handling copywriting management, including translations and asset adaptations across marketing channels with external stakeholders. You'll create and maintain marketing masterdata,...

  • Marketing Specialist

    vor 2 Wochen

    Elsbethen, Salzburg, Österreich Red Bull Vollzeit

    Company Description:We're seeking a Marketing Specialist to support content management topics in our Strategic Partnerships and Brand Activations team. The key tasks consist of handling copywriting management, including translations and asset adaptations across marketing channels with external stakeholders.You'll create and maintain marketing masterdata,...

  • Creator Marketing Manager

    vor 2 Wochen

    Elsbethen, Salzburg, Österreich Red Bull Vollzeit

    Company Description:Do you want to help shape the future of our global Creator Marketing?Then join our Creator Marketing Team in Salzburg, Austria, and support them in their mission to develop and lead the evolution of the global creator program.IN A NUTSHELLIn this role you'll develop and lead the evolution of the global creator program alongside the global...

  • Digital Marketing Specialist Afro Coffee

    vor 2 Wochen

    Elsbethen, Salzburg, Österreich Red Bull Vollzeit

    Bachelor- und/oder Master-Studium- Fließende Deutsch- und Englischkenntnisse in Wort und Schrift- Unbefristet, Teilzeit**Afro Coffee steht für die Zukunft des Kaffees: ursprünglich, fair, ökologisch, nachhaltig. Gemeinsam mit Kleinbauern-Genossenschaften in Ostafrika ist es unsere Mission, nur erlesenste Kaffeebohnen anzubieten und dabei zu helfen, den...

  • Digital Marketing Specialist Afro Coffee

    vor 2 Wochen

    Elsbethen, Salzburg, Österreich Red Bull Vollzeit

    Bachelor- und/oder Master-Studium- Fließende Deutsch- und Englischkenntnisse in Wort und Schrift**Unternehmensbeschreibung**:**Afro Coffee steht für die Zukunft des Kaffees: ursprünglich, fair, ökologisch, nachhaltig. Gemeinsam mit Kleinbauern-Genossenschaften in Ostafrika ist es unsere Mission, nur erlesenste Kaffeebohnen anzubieten und dabei zu helfen,...

  • Digital Activation Manager

    vor 2 Wochen

    Elsbethen, Salzburg, Österreich Red Bull Vollzeit

    Company Description:Are you passionate about digital marketing, brand activation, and working in a fast-paced, collaborative environment?If yes, this role is for you Join our Owned Media Channels team at Red Bull and play a pivotal role in elevating our brand narrative in the digital space while collaborating with cross-functional teams, supporting local and...

  • SEO Manager for

    vor 2 Wochen

    Elsbethen, Salzburg, Österreich Red Bull Vollzeit

    Company Description:Are you passionate about leveraging digital search engines?Then join our Owned Media team in Salzburg, Austria, and support them in their mission to drive brand visibility, platform traffic, and user conversions.In a nutshellStrategic Collaboration & AlignmentYou'll collaborate closely with key stakeholders to develop Red Bull's...

  • Retail Manager

    vor 2 Wochen

    Elsbethen, Salzburg, Österreich Red Bull Vollzeit

    Bachelor's or Master's degree (e.g. General Business, Sales Management, Marketing, Economics or similar) Fluent in German and English Permanent, FulltimeDo you want to drive the Retail Sales Strategy and execution and be responsible for the management and the Retail channel to ensure growth within the assigned markets as well as alignment with the Brand...

  • Digital Activation Manager

    vor 2 Wochen

    Elsbethen, Salzburg, Österreich Red Bull Vollzeit

    Are you enthusiastic about digital marketing, brand activation, and thriving in a dynamic, collaborative setting?If your answer is yes, this position is tailored for you. Be a part of our Owned Media Channels team at Red Bull, playing a critical role in enhancing our brand's story in the digital realm. You'll work closely with diverse teams, support local...

  • Influencer Manager

    vor 2 Wochen

    Elsbethen, Salzburg, Österreich Red Bull Vollzeit

    University degree in marketing, communications, journalism, media or a related discipline Fluent in English (written and spoken) Permanent, FulltimeWho influences you? Keen to oversee the global strategy for how Red Bull works with Social Influencers? Join usIn this role, you'll oversee campaign generation, talent selection, internal strategy communication,...

  • SEO Manager for

    vor 2 Wochen

    Elsbethen, Salzburg, Österreich Red Bull Vollzeit

    Company DescriptionAre you passionate about leveraging digital search engines? Then join our Owned Media team in Salzburg, Austria, and support them in their mission to drive brand visibility, platform traffic, and user conversions.Job DescriptionIn a nutshellYou'll play a vital role within our team in leading SEO, spearheading the development and execution...

  • Digital Activation Manager

    vor 2 Wochen

    Elsbethen, Salzburg, Österreich Red Bull Vollzeit

    Company OverviewAre you a digital marketing enthusiast who thrives in a dynamic and collaborative setting?If so, this opportunity could be perfect for you. Join Red Bull's Owned Media Channels team to contribute significantly to enhancing our brand story in the digital sphere. You'll work closely with various teams, assist local and regional markets, and...

  • Senior Digital Analytics Implementation Manager

    vor 2 Wochen

    Elsbethen, Salzburg, Österreich Red Bull Vollzeit

    Master ́s Degree in Ecommerce, Statistics, Computer Science or a related field. Excellent knowledge of English, any other languages is a plusCompany Description:As Senior Digital Analytics Implementation Manager, you will drive our data instrumentation efforts, with a focus on the analytics side of the Google Marketing Platform and Google Cloud Platform....

  • Global Communications Manager

    vor 2 Wochen

    Elsbethen, Salzburg, Österreich Red Bull Vollzeit

    Fluent in English University degree in communication, marketing or other relevant studies or experiencesCompany Description:Know how to make music event and artist comms activation plans LOUDER? This might be the job for youAs Global Music Communications Manager you'll be responsible for guiding and supporting countries on their local music marketing...