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CRM & Digital Marketing Manager
Vor 4 Tagen
We currently have an opportunity to join our PUMA Moorabbin team, as a CRM & Digital Marketing Manager. The is a permanent full-time role, 38 hours pw. The purpose of this role is to define and implement the strategy to increase brand visibility, engagement and conversions, with a focus on optimizing return on investment.
Responsibilities:
- Develop and execute a comprehensive traffic growth strategy, balancing paid and organic channels
- Oversee the creation, management, and optimization of ad campaigns across various platforms
- Implement actions to boost direct traffic to the website and app
- Drive & coordinate a 360 Ecommerce marketing calendar
- Ensure an effective and segmented CRM program to enhance customer engagement
- Develop initiatives to drive a more seamless experience across online and stores
- Lead and manage a team of digital marketing professionals
- University degree in business or equivalent, ideally with focus on marketing, , digital or related field
- 5+ years' experience in digital marketing and/or performance media
- Experience in briefing agencies/vendors
- Experience in developing and managing SEO/SEM strategy and KPIs
- Team leadership experience
- Experience managing budgets
- Entrepreneurial mindset
- Strong communication and stakeholder management skills
- Ability to think strategically and prioritise
YOUR BENEFITS:
- Generous staff discount on all PUMA product
- Mental Health support through our Employee Assistance Program
- Free on-site parking
- On site gym, run club, group PT, yoga and boxing classes
- Hybrid working, flexible WFH days each week
- PUMA ranked at Top Employer 2024 in locations around the globe, including Asia Pacific
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