Digital Marketing Manager

Vor 4 Tagen

Melbourne, Österreich Macpeople Pty Vollzeit
  • New opportunity with growth potential
  • Established and respected family-owned business
  • WFH flexibility

Our client is an industry-leading provider of specialised Material Handling Solutions locally and internationally. Their mission is to provide customers with innovative, quality, practical solutions that improve their workplace and processes.

Since it was founded 25 years ago, they have provided products and services to a wide range of industry sectors and environments, including Manufacturing, Logistics, Mining, Defence, and Government Organisations. Recent strategic affiliations have given the business a global footprint and enhanced its ability to provide greater customer service nationally.

Your main objective will be to drive growth for the business by creating and managing marketing strategies that drive brand awareness and enterprise value and specifically generate leads for the account management and business development teams.

Your key responsibilities will include:

  • Developing digital marketing plans with specific objectives across different channels and segments
  • Ensuring marketing activity is focused on brand awareness that drives new customer lead generation
  • Leading the execution of marketing programs from start to finish, leveraging support and driving collaboration both internally and externally
  • Analysing customer insights, consumer trends, market analysis, and marketing best practices to inform successful marketing strategies
  • Managing a small team, nurturing and overseeing their workload to optimise their growth
  • Managing budgets and targets
  • Working closely with the account management and business development teams to develop campaigns/activities that engage existing and new customer relationships.

Your activities will include:

  • Planning, executing, and managing all digital marketing, including SEO, SEM, email marketing, and social media
  • Creating and optimising PPC campaigns, including Google Ads, LinkedIn Ads, and other social media advertising, to drive qualified leads
  • Conceptualise and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
  • Work with and manage a team of writers, marketers, and other stakeholders to maintain the company’s brand and drive engagement
  • Gather ongoing customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify the effectiveness and impact of current marketing initiatives with tracking and analysis and optimise accordingly
  • Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budgets.
  • Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.

Required skills and qualifications:

  • A minimum of 5 years of digital experience in a B2B marketing role
  • A background in executing digital marketing strategies
  • Metrics-driven marketing mind with an eye for creativity
  • Excellent written and verbal communication skills
  • Strong people and project management skills
  • Experience with digital marketing, automation, and CRM tools
  • The ability to work successfully under pressure.

If you are looking for your next digital marketing opportunity, have a can-do attitude, and relish the opportunity to be pivotal in business growth, please go ahead and attach your updated resume and cover letter. #J-18808-Ljbffr

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