Influencer Campaign Manager
Vor 2 Tagen
Vidacorp is seeking a dynamic and creative Influencer Executive to join our marketing team.
27th June, 2024About DBG Health & VidaCorp:
DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 800 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the well-being of our customers. DBG Health’s consumer division VidaCorp comprises a number of leading brands in cosmetics, skin care, multivitamins/ supplements, personal care and more. With over-the-counter market leaders including MCoBeauty, Natalis, Chemists’ Own, Nude by Nature and Apohealth, VidaCorp continues to gain consumer preference by providing quality, affordable products on both the domestic and international stage.
About the role:
Vidacorp is seeking a dynamic and creative Influencer Manager to join our marketing team. In this role, you will be responsible for developing and executing influencer marketing strategies to amplify our brand presence and drive engagement across digital platforms.
Role & Responsibilities:
- Identify and research potential influencers and content creators aligned with our brand values and target audience.
- Build and maintain strong relationships with influencers through effective communication and negotiation of partnerships.
- Develop and execute creative influencer campaigns that align with marketing objectives and KPIs.
- Coordinate the end-to-end execution of influencer campaigns, including content creation, scheduling, and performance tracking.
- Monitor and analyse campaign performance metrics to optimize strategies and maximize ROI.
- Stay up-to-date with industry trends and best practices in influencer marketing to recommend innovative strategies.
About DBG Health & VidaCorp:
DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 800 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the well-being of our customers. DBG Health’s consumer division VidaCorp comprises a number of leading brands in cosmetics, skin care, multivitamins/ supplements, personal care and more. With over-the-counter market leaders including MCoBeauty, Natalis, Chemists’ Own, Nude by Nature and Apohealth, VidaCorp continues to gain consumer preference by providing quality, affordable products on both the domestic and international stage.
About the role:
Vidacorp is seeking a dynamic and creative Influencer Manager to join our marketing team. In this role, you will be responsible for developing and executing influencer marketing strategies to amplify our brand presence and drive engagement across digital platforms.
Role & Responsibilities:
- Identify and research potential influencers and content creators aligned with our brand values and target audience.
- Build and maintain strong relationships with influencers through effective communication and negotiation of partnerships.
- Develop and execute creative influencer campaigns that align with marketing objectives and KPIs.
- Coordinate the end-to-end execution of influencer campaigns, including content creation, scheduling, and performance tracking.
- Monitor and analyse campaign performance metrics to optimize strategies and maximize ROI.
- Stay up-to-date with industry trends and best practices in influencer marketing to recommend innovative strategies.
Skills & Experience:
- Bachelor’s degree in Marketing, Communications, or related field.
- Proven experience in influencer marketing or digital marketing roles.
- Strong understanding of social media platforms and influencer ecosystems.
- Excellent communication and interpersonal skills.
- Ability to multitask and work effectively in a fast-paced environment.
- Creative thinker with a passion for influencer marketing and digital trends.
- Experience using influencer marketing platforms and tools.
- Demonstrated success in executing influencer campaigns that drove engagement and brand awareness.
- Familiarity with analytics tools (e.g., Google Analytics, social media analyt
Benefits & perks:
At DBG Health, we offer more than just a job – we offer a dynamic and supportive work environment where you can make a real impact. As part of our team, you'll have the opportunity to work alongside industry leaders, drive meaningful change, and grow both personally and professionally.
- Competitive salary package and STIP program
- Exclusive discounts on our consumer health, wellness and beauty products - including MCo Beauty, E.L.F Cosmetics, Nude by Nature. Chemists Own and many more
- Free membership to 28 by Sam Wood - 28 by Sam Wood is an online program designed to help Aussies get fit at home and live happier, healthier lives. From guided workouts and expert-created meal plans to motivational resources, it’s designed for people of all fitness levels.
- 12 weeks paid parental leave
- We are a values-driven business fostering a supportive and friendly team culture
- Enjoy the ability to work autonomously, empowering you to drive your own success.
- Convenient head office location close to public transport, cafes and restaurants
- Opportunity to grow your career across all divisions within DBG Health - Arrotex Pharmaceuticals, VidaCorp Consumer Goods, Independent Pharmacies of Australia Group and Axe Health Services.
DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.Apply For Job #J-18808-Ljbffr
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