CRM Campaign Manager

Vor 6 Tagen


Melbourne, Österreich Iterate Recruitment Pty Vollzeit

About the company: We love hiring for this team. Working within the energy and utilities sector provides a unique opportunity to impact everyday lives by ensuring essential services are delivered efficiently and sustainably. It's a fast-paced environment where innovation meets the practical needs of communities.

About the role:

As a Campaign Manager, you will be at the forefront of our marketing mission, driving the creation and execution of customer-focused campaigns through our MarTech platform. You will be the champion of our customers, ensuring communications are tailored to enhance their experience and increase their lifetime value.

Lead Campaigns: Design, develop, and execute customer communications across the lifecycle; Braze, Adobe Marketing Cloud, Salesforce Marketing Cloud experience all relevant here.

Customer Champion: Prioritise customer happiness and value, crafting personalised messages for key moments.

Collaboration: Work closely with the Strategy Marketing Manager and product team to implement lifecycle strategies.

Multi-Channel Methodology: Utilise the platform for in-app and on-site personalisation to engage customers.

Value Maximisation: Focus on increasing customer lifetime value through targeted 1:1 communications.

Digital Transformation: Drive digital engagement and reduce churn by promoting our services and products.

Lifecycle Communication: Develop and deliver communications aimed at cross-selling and enhancing customer experiences.

In return you'll join a passionate team that doesn't take themselves too seriously and brings a really collaborative energy to the office each day. This role will be a 12 month fixed term contract, with the view to extend / transition to full-time beyond the 12 months.

Interviews are currently taking place, so please apply immediately to be shortlisted for the role.

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