Customer Marketing Manager

Vor 3 Tagen

North Sydney Council, Österreich Sonova Group Vollzeit

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In a life without sound, our work provides meaning. As a leading provider of innovative hearing care solutions, we are not just a company that makes products: we are a team on a mission to help people enjoy the delight of hearing. To enable a life without limitations, we – through our core business brands Phonak, Unitron, Hansaton, Advanced Bionics and AudioNova – develop, manufacture and distribute solutions that push the limits of technology and redefine the future of our industry.

North Sydney, Australia

Customer Marketing Manager

We have an exciting opportunity for an experienced growth orientated Customer Marketing Manager, who is data-driven, action orientated, and passionate about creating best in class omni-channel client journeys. Reporting to the Marketing Director, and part of the marketing team based in our modern offices in North Sydney, we offer the flexibility to work under a hybrid work model. 

Who are we?

We are part of Sonova, a leading provider of innovative hearing care solutions. In a life without sound, our work provides meaning. We are a team on a mission to help people enjoy the delight of hearing and our talented and passionate employees all over the world know they contribute to something greater than themselves – they create a life without limitation through the sense of hearing. Sonova has more than 14,000 committed employees in over 100 countries, all of whom contribute to something greater than themselves – they transform lives. Join our mission and become part of our team

As part of the Sonova Group, Sonova Audiological Care Australia has two client facing brands: Connect Hearing and Neurosensory. Under these brands we have a national network of hearing clinics which provide client-focused hearing healthcare to all Australians. Attracting, engaging, inspiring, and retaining top quality talent sits at the heart of our capacity to deliver client service excellence. 

What will you be doing?

Client Growth

  • Analyse & segment our client database using Power BI to gain a deep understanding of our growth opportunities.
  • Drive day to day conversion of leads, working collaboratively across marketing, the call centre, and operations to finalise the sale.
  • Optimise all touchpoints through the funnel to drive performance improvements.
  • Work within our short term system limitations, and support the implementation of new system solutions.

Customer Management Strategy

  • Apply global best practices locally.
  • Develop best in class customer management strategies, segmentation, and journeys.
  • Establish CRM contact rules and comply with data privacy regulations.

Marketing Activities

  • Plan and execute marketing activities within budget.
  • Use A/B testing to optimize channels and creative.
  • Collaborate with agencies and internal teams for seamless execution.
  • Meet monthly marketing targets for client segments.
  • Improve contact rates through omni-channel strategies.
  • Report performance and provide improvement recommendations.

Stakeholder Relationships

  • Build strong relationships with internal teams and external partners.
  • Participate in marketing planning sessions and collaborate globally.

What do you need to be successful in this role?

  • Tertiary qualifications in Marketing or related field.
  • 10 years plus experience as a CRM expert in complex services industries; healthcare preferably, or alternatively insurance, financial services, higher-end retail or similar.
  • Strong sales mindset with a drive to chase performance daily.
  • Seeks answers through data mining, providing insights and supporting actions to mobilise quickly.
  • ‘Owns the whole’; works collaboratively internally and externally with partners to drive lead conversion through the funnel.
  • Hands-on expertise in CRM platforms, with MS Dynamics an advantage
  • Multi-channel CRM experience across direct mail, email, SMS, and call centre
  • Proven ability to effectively manage multiple priorities, work under pressure and to deadlines.
  • Agility, with high attention to detail, exceptional process & time management skills
  • A ‘can-do’, hands on, pragmatic, & helpful attitude, with an ability to calmly problem-solve.
  • Strong interpersonal & negotiating skills: able to chase down requirements to meet deadlines, while still maintaining positive relationships.
  • High level of competency in Power BI (or comparable reporting platform), Excel, CRM Microsoft Dynamics and/or other automated marketing tools.
  • Ability to work in fast-paced matrix environment in global environment, including attending some meetings across different time zones.

What's in it for you?

  • Competitive base salary package
  • Salary packaging options
  • Access to discounts from over 500 retailers across Australia via our Employee Enrichment Hub 
  • Generous employee discounts on Sonova Products for yourself and your family
  • Online Wellbeing Centre & Employee Assistance Program (EAP)
  • Access to the LinkedIn Learning Platform
  • Opportunity to grow and develop in your role and beyond.
  • A value driven and people-centred culture where collaboration and teamwork are critical.
  • Being a part of a dynamic and supportive team with a company that is at the forefront of innovation in the hearing industry.
  • A genuinely rewarding role with purpose and meaning.

Sound interesting?

If you feel that this opportunity is right for you, we would love to hear from you

Sonova is an equal opportunity employer

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.

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