Chief Strategy, Marketing,

General/Business Unit Manager (CEO & General Management)

Full time

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The Chief Strategy, Marketing, & Commercial Operations Officer (CSMCOO) is a senior strategic role within the GE organization. This role will have ownership and accountability on a wing-to-wing basis on marketing, strategy, commercial excellence (GE’s indirect distribution business), and commercial operations in the country. The position holder will be responsible to ensure the necessary financial performance of each business unit. This position reports directly into the Chief Strategy and Marketing, and Commercial Operations Officer (CSMO), AKA and dotted line reporting into the Country CEO.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

• Work with the CSMO AKA to synthesize, develop, and execute the in country strategic marketing and commercial plans in line with business goals and objectives.
• Direct market research and analytics to identify and exploit opportunities, customer needs, market sizing, and develop and maintain in-depth knowledge and understanding of trends and requirements in the healthcare market.
• Lead the development and implementation of in country marketing strategies to drive sales growth, market share, brand awareness.
• Assessment of portfolio competitiveness
• Create, execute, and continuously evolve the GTM (Go to Market) strategy.
• Differentiated GTM on a short – medium – long term basis and execution thereof.

Distribution Business (Channel):

• Oversee the In-Country Channel Excellence Team to ensure consistency of GEHC’s Distribution Business
• Drive commercial rigor by implementing performance metrics and regular reviews to ensure consistent financial performance from each Channel Partner (CP) across the region.
• Commercial oversight over the in-country Channel Excellence team for oversight of full wing-to-wing partner onboarding, enablement, commercialization, compliance, GTM on an individualized CP basis.
• Work with the in-country Channel Excellence Team for overall project management (e.g. requirement gathering, feature prioritization, trainings, access control/security, troubleshooting /fixing /escalation, and tracking use).

Commercial Operations:

• Optimizes commercial analytics function through optimal governance/policies, standardization (of reporting / visualization / forecasting) that enable improved funnel management, generation of insights from Win/Loss analyses, capture of IB/Competitive intelligence and tracking right sales performance KPIs.
• Works with in-country analytics resources to report quarterly performance on market, share, visibility, win-rate, coverage, cost to sell; drives PSR (Problem Solving Reports) to understand reasons for sub-optimal performance, and drives (in collaboration with commercial leaders) programs that enable regaining strength across AKA region.
• Drive standardization and efficiency of the Inquiry-to-Order and other commercial operations through deployment of tools/technologies, automation, and process excellence including LEAN.
• Work with AKA leadership to negotiate complex commercial agreements in GEHC’s favour.

Others:

• Operational, commercial, or strategic functions and tasks as depending on the exigencies and local business requirements.
  • 3 (ideally 4+) years in a top tier management consulting firm and additional preferred exposure to healthcare services operations, strategy formulation or commercial delivery.
  • MBA from a top tier university or master’s degrees in marketing or a medical degree or in related fields.
  • Prior experience in building a 0-1, or any venture or startup experience will be highly valued.
  • Proven large scale commercial operations experience and commercial management (PnL) experience.
  • Minimum 8-10 years working experience in marketing, sales, strategy, healthcare, medical devices, pharma industry, or related fields.
  • Experience of working in complex business environments with strong influencing and conflict resolution abilities.

• Strong people leadership skills and servant leadership mindset.
• Innovativeness – we want people who think outside the box.
• Assertiveness – strong influencing skills across business functions is a must; confidence to share difficult messages, defend decisions, and make judgement calls (and own them).
• Commercial intensity – tenacity and grit to drive commercial outcomes.
• Excellent written and verbal communication, presentation, and project management skills
• Strong writing and record keeping ability for reports, matrices, and database skills.
• Clear thinker, takes initiatives, self-starter, accountable and responsibility for own work.
• Must be highly motivated, results driven, energetic and capable of multi-tasking in a dynamic, rapidly growing organization.
• Exceptional skills as a change agent and process-oriented individual.
• Willingness to travel for work (25-40%).

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. We expect all employees to live and breathe our behaviours: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you would expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

• Flexible working options and flexible hours
• 5 weeks leave (ask about "take 5")
• Generous leave & family policies
• Long term career opportunities (locally and globally)
• Generous discounts for goods & services via our employee benefits program (think travel, entertainment & shopping) *This was recently rated as one of our employees favourite benefits

 Women and indigenous candidates are strongly encouraged to apply. Please note that to be considered for this position you must be prepared to undergo a background check which includes a police check. All GE HealthCare employees are required to be fully vaccinated for Covid-19.

Pharmaceuticals, Biotechnology & Medical Devices

GE Healthcare provides transformational medical technologies and services that are shaping a new age of patient care.

Our broad expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, biopharmaceutical manufacturing technologies, performance improvement and performance solutions services help our customers to deliver better care to more

people around the world at a lower cost. In addition, we partner with healthcare leaders, striving to leverage the global policy change necessary to implement a successful shift to sustainable healthcare systems.

Our "healthymagination" vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing costs, increasing access and improving quality around the world.

Headquartered in the United Kingdom, GE Healthcare is a unit of General Electric Company (NYSE: GE). Worldwide, GE Healthcare employees are committed to serving healthcare professionals and their patients in more than 100 countries.

Source: this is an extract from the company’s own website.

GE Healthcare provides transformational medical technologies and services that are shaping a new age of patient care.

Our broad expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, biopharmaceutical manufacturing technologies, performance improvement and performance solutions services help our customers to deliver better care to more

people around the world at a lower cost. In addition, we partner with healthcare leaders, striving to leverage the global policy change necessary to implement a successful shift to sustainable healthcare systems.

Our "healthymagination" vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing costs, increasing access and improving quality around the world.

Headquartered in the United Kingdom, GE Healthcare is a unit of General Electric Company (NYSE: GE). Worldwide, GE Healthcare employees are committed to serving healthcare professionals and their patients in more than 100 countries.

Source: this is an extract from the company’s own website.

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