Senior Brand Manager
Vor 3 Tagen
Apply now Job no: 501998
Work type: Permanent - Full Time
Location: Melbourne
Categories: Marketing
Your Impact
Are you ready to take charge of some of the most dynamic cider brands in Australia? As the Senior Brand Manager for Cider, you'll be at the helm of category leader Somersby and trendsetter Mercury Hard Cider. Somersby will be your primary focus, a global sensation owned by Carlsberg that you'll have the opportunity to bring to life in Australia.
In this pivotal role, you'll collaborate with Carlsberg to ensure the brand positioning resonates with local audiences. Your challenge is to create communication and activation strategies that reflect global standards while meeting the unique demands of the Australian market. You'll work closely with top agencies to deliver campaigns that captivate consumers and drive growth.
Stakeholder engagement is at the heart of this role. You'll engage with senior leaders at Carlsberg to foster partnerships that benefit everyone—Brand Principal, CUB, and our customers.
This is your chance to lead iconic brands, work with global partners, and make a lasting impact on the Australian cider market.
Key Accountabilities:
- Bring to life locally brand positioning, communications, VBI, price and architecture to unlock future growth
- Ensure clarity of the brands portfolio role and growth expectations within the business
- Lead the effective management of the brand through the course of the year, adjusting the brand(s) and activities in line with contextual changes
- Bring the brand’s creative platform to life with a sound connections strategy and plan
- Grow brand power and other key brand health metrics
- Lead commercial projects, developing objectives, scope, stakeholder analysis/influence, build the project teams and lead/manage the program of works to achieve project objectives.
- Actively manage the brands performance vs budget expectations, working with state and vertical teams on performance plans
- Coach and mentor a group of agile ABM and BMs assigned to work on Cider initiatives
About you
- Substantial experience in the FMCG sector
- Emerging experience in defining effective research and agency briefs and management
- Exposure to brand positioning and core creative development processes
- Solid experience in leading cross functional teams on individual project basis
- Proven experience with budget management, P&L understanding and analysis
- Solid understanding of market, consumer and shopper trends and influence on brand activation
Why Asahi?
Asahi Beverages is a leading multi-beverage organisation with a rich and varied history. Our regional head office is based in Melbourne, with sales, manufacturing and distribution centres located across Australia and New Zealand. We produce and market some of Australia’s most iconic beverage brands, including Schweppes, Pepsi Max, Gatorade, Cool Ridge, Great Northern, Carlton Draught, Vodka Cruiser, Asahi Super Dry and Allpress coffee. We have a great track record of success, we work at pace, our teams are high-performing, and there’s always a lot going on. There are so many opportunities in our company for those ready to take them on
We’re proud of who we are, and humble in how we work – we believe in creating a culture of excellence, innovation, and diversity. We offer a range of benefits such as product discounts, flexible work arrangements, health and wellness programs, and learning & development opportunities. We are passionate about our commitment to the communities we serve and are clear on our role in enhancing environmental sustainability and social responsibility.
We are a Circle Back Initiative employer and commit to responding to all applicants.
Advertised: 08 May 2024 AUS Eastern Standard Time
Applications close: 16 Jul 2024 AUS Eastern Standard Time
We will email you new jobs that match this search.
Great, we can send you jobs like this, if this is your first time signing up, please check your inbox to confirm your subscription.
The email address was invalid, please check for errors.
Lead and drive the positioning for iconic cider brands in our new Senior Brand Manager role
Register your interestNo expression of interest currently available
Lead and drive the positioning for iconic cider brands in our new Senior Brand Manager role
Sign in to update your details and check the progress of your application.
#J-18808-Ljbffr-
Senior Brand Manager
vor 4 Wochen
Melbourne, Österreich Connectapac VollzeitConnect APAC are partnering with one of the most exciting Australian owned FMCG businesses in the search for a Senior Brand Manager. This business is changing the Sports Hydration category with a 'better for you' alternative - low cals, low sugar, natural flavouring, and more.You will partner with and bump shoulders with some of the most recognised...
-
Senior Brand Manager
vor 4 Wochen
Melbourne, Österreich Connectapac VollzeitConnect APAC are partnering with one of the most exciting Australian owned FMCG businesses in the search for a Senior Brand Manager. This business is changing the Sports Hydration category with a 'better for you' alternative - low cals, low sugar, natural flavouring, and more.You will partner with and bump shoulders with some of the most recognised...
-
Senior Brand Manager
vor 1 Monat
Melbourne, Österreich Mecca Brands VollzeitSenior Brand Manager - Body page is loadedSenior Brand Manager - BodyApplylocationsVictoriatime typeFull timeposted onPosted Todayjob requisition idR010725MECCA is on a journey of growth and expansion, with a commitment to providing exceptional body offerings from both local and global brands. At the heart of our endeavors are our valued team members, and...
-
Senior Brand Manager
vor 4 Wochen
Melbourne, Österreich Mecca Brands VollzeitSenior Brand Manager - Body page is loadedSenior Brand Manager - BodyApplylocationsVictoriatime typeFull timeposted onPosted Todayjob requisition idR010725MECCA is on a journey of growth and expansion, with a commitment to providing exceptional body offerings from both local and global brands. At the heart of our endeavors are our valued team members, and...
-
Senior Brand Manager
vor 1 Monat
Melbourne, Österreich Connectapac VollzeitConnect APAC are partnering with one of the most exciting Australian owned FMCG businesses in the search for a Senior Brand Manager. This business is changing the Sports Hydration category with a 'better for you' alternative - low cals, low sugar, natural flavouring, and more. You will partner with and bump shoulders with some of the most recognised...
-
Senior Brand Manager
vor 4 Wochen
Melbourne, Österreich Connectapac VollzeitConnect APAC are partnering with one of the most exciting Australian owned FMCG businesses in the search for a Senior Brand Manager. This business is changing the Sports Hydration category with a 'better for you' alternative - low cals, low sugar, natural flavouring, and more. You will partner with and bump shoulders with some of the most recognised...
-
Senior Manager
vor 1 Monat
Melbourne, Österreich Bupaoptical VollzeitA 12-month fixed term opportunity has arisen for a talented Senior Manager - Brand Campaigns to join our APAC Brand team.Reporting to Director of Brand, APAC you will lead all integrated brand campaign activity in Australia and acts as custodian for Bupa brand identity across APAC. This role will act as an agent of change and will inspire and educate...
-
Senior Manager
vor 4 Wochen
Melbourne, Österreich Bupaoptical VollzeitA 12-month fixed term opportunity has arisen for a talented Senior Manager - Brand Campaigns to join our APAC Brand team.Reporting to Director of Brand, APAC you will lead all integrated brand campaign activity in Australia and acts as custodian for Bupa brand identity across APAC. This role will act as an agent of change and will inspire and educate...
-
Digital Manager
vor 1 Monat
Melbourne, Österreich Brand Collective VollzeitAbout Brand Collective:Brand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network. Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to...
-
Digital Manager
vor 4 Wochen
Melbourne, Österreich Brand Collective VollzeitAbout Brand Collective:Brand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network. Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to...
-
Finance Manager
vor 4 Wochen
Melbourne, Österreich Brand Collective VollzeitThe opportunity: We are on the lookout for a Finance Manager available to join our dynamic Finance & Compliance team based at our Support Office, in the heart of Richmond/Cremorne (café central). Reporting directly to the Head of Corporate Finance & Compliance this role is responsible for managing the Groups financial and accounting operations and ensuring...
-
Store Manager
vor 1 Monat
Melbourne, Österreich Brand Collective VollzeitSuperdry: focused on the future, prioritising sustainability, leading with craft and celebrating cultureGenerous discounts for you and your family across Brand Collective's entire stable of brandsLead and mentor a high-functioning team in a flagship locationAbout the role:We are on a mission to find an exceptional Store Manager to lead our team at Superdry...
-
Store Manager
vor 4 Wochen
Melbourne, Österreich Brand Collective VollzeitSuperdry: focused on the future, prioritising sustainability, leading with craft and celebrating cultureGenerous discounts for you and your family across Brand Collective's entire stable of brandsLead and mentor a high-functioning team in a flagship locationAbout the role:We are on a mission to find an exceptional Store Manager to lead our team at Superdry...
-
Senior Brand and Campaign Manager
vor 1 Monat
Melbourne, Österreich iSelect VollzeitAbout us:At iSelect, we’re passionate about helping Australians reduce their household bills and save money, time and effort. We are Australia’s go-to destination for comparison across insurance, utilities and personal finance products made available from our range of providers. We compare from a wide range of Australia’s leading brands and our highly...
-
International Brand Manager
vor 1 Monat
Melbourne, Österreich Mecca Brands VollzeitInternational Brand Manager page is loadedInternational Brand ManagerApplylocationsVictoriatime typeFull timeposted onPosted 5 Days Agojob requisition idR010930We have an exciting opportunity available for anInternational Brand Managerto work exclusively on MECCA’Sown brandportfolio’s international expansion, focusing on the evolvement and development of...
-
Store Manager
vor 1 Monat
Melbourne, Österreich Brand Collective VollzeitSuperdry: focused on the future, prioritising sustainability, leading with craft and celebrating culture Generous discounts for you and your family across Brand Collective's entire stable of brands Lead and mentor a high-functioning team in a flagship location About the role: We are on a mission to find an exceptionalStore Managerto lead our team...
-
Store Manager
vor 4 Wochen
Melbourne, Österreich Brand Collective VollzeitSuperdry: focused on the future, prioritising sustainability, leading with craft and celebrating culture Generous discounts for you and your family across Brand Collective's entire stable of brands Lead and mentor a high-functioning team in a flagship location About the role: We are on a mission to find an exceptionalStore Managerto lead our team...
-
Senior Brand and Campaign Manager
vor 1 Monat
Melbourne, Österreich iSelect VollzeitAbout us:At iSelect, we’re passionate about helping Australians reduce their household bills and save money, time and effort. We are Australia’s go-to destination for comparison across insurance, utilities and personal finance products made available from our range of providers. We compare from a wide range of Australia’s leading brands and our highly...
-
Senior Brand and Campaign Manager
vor 4 Wochen
Melbourne, Österreich iSelect VollzeitAbout us:At iSelect, we’re passionate about helping Australians reduce their household bills and save money, time and effort. We are Australia’s go-to destination for comparison across insurance, utilities and personal finance products made available from our range of providers. We compare from a wide range of Australia’s leading brands and our highly...
-
Senior Producer
vor 3 Wochen
Melbourne, Österreich The Brand Agency VollzeitRun a tight ship? We’re looking for a Senior Producer to join our Melbourne team.You areA creatively-minded, agile and excellent communicator who attacks challenges head on with drive and passion. Ideally, you have a tertiary qualification in marketing or video production and have experience with workflow management and scheduling tools such as Trello,...
