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Digital Media Executive
Vor 3 Tagen
The Digital Media Executive is an integral member of the Beyond the Break Consulting team, joining a small team as part of the boutique sports agency.
The role focuses on content creation and management of digital media communications, designed to increase the digital footprint and enhance engagement across all of Beyond the Break Consulting’s clients.
About Beyond the Break Consulting
Beyond the Break Consulting is an Australian sports consultancy that works with professional sporting codes, Olympic and Paralympic sports and major multi-sport events.
With decades of experience in the sporting industry, working across communications, marketing, media, public relations and sponsorship services, our team are among industry leaders in the field.
With offices located in Sydney and Brisbane, Beyond the Break Consulting works with both Australian and international brands to deliver bespoke solutions. BTB has strong relationships with media outlets across Australia as well as a proven track record in helping brands grow their digital footprint and connect to fans. This role will be based in our Sydney office.
Key Responsibilities
Content
- Work with the BTB team and designated clients to formulate engaging multimedia content across social & website
- Develop website stories and written content for e-newsletters, online blogs and other platforms
- Create fun and exciting photo and video content that is adaptable for varying social platforms with experience in creating Reels and Video content through APPs and tools such as Canva
- Proactively create innovative, relevant content ideas that will attract new audiences and engage existing audiences through unique multimedia content
- Create digital content and interview stakeholders on the ground at a range of events - including sporting competitions, training days, media launches etc
- Build and distribute e-newsletters for specific clients as per the content plans
Strategy
- Assist in developing and executing digital marketing strategies for clients that seek to increase the client’s digital footprint
- Assist in developing and executing digital, internal and external communications strategies
Media Management
- Assist the BTB team with day-to-day media activities, including pitching stories to media, and organising interviews for athletes and key stakeholders
- Liaise directly with clients on day-to-day communication activities and leading into events
- Media liaison around major events, promotional activities and PR shoots
- Write and distribute media materials including media releases, alerts and VNRs
- Manage external photographers and videographers at BTB opportunities
Administration
- Coordinate photography and videography resources for major events and key promotional activities
- Archive all relevant imagery and video, ensuring all metadata for files is entered precisely
- Manage content calendars for client’s digital platforms
- Improve team processes as required to ensure BTB clients’ communication objectives are delivered on time and with effective outcomes
- Develop appropriate reports as required
- Undertake other duties as required to meet team or organisational objectives
Requirements
- 2-3 years+ experience in a similar digital content role, preferably in a sports environment
- Ability to work independently and manage multiple projects concurrently, and consistently deliver to deadlines
- Expert written skills for website, social media and EDM content
- Experience formulating original content ideas
- Experience creating content for Facebook, Instagram, Twitter, LinkedIn and TikTok
- Experience filming and editing engaging videos for online and social media is highly valued
- Proven ability to design and build engaging digital content, with a high attention to detail and a demonstrated ability to tailor communication to different audiences
- An appreciation of the sporting landscape, and how best to engage with athletes and the wider sports community
- Flexibility for weekends and evenings work with some occasional interstate travel
- The successful applicant must have a valid Working With Children Check (employee)
How to apply
BTB Consulting is a dynamic environment that engages with some of the most respected brands. We work hard, we love what we do and we empower our team to work flexibly in a way that suits their lifestyle. If this sounds like the right fit for you, please submit to tamara.badenoch@btbconsulting.com.au a copy of your CV and a cover letter outlining your ability to deliver the role.
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