Customer and Product Marketing Lead
vor 3 Wochen
What’s the opportunity?
Tyro are looking for a Customer and Product Marketing lead for a 12-month fixed term contract. In this role you will be accountable for blending Product Marketing and Customer Marketing to shape the direction, culture, and vision of our Marketing Department while embodying Tyro's core values.
In this position, you will champion both our products and our customers, play a central role in crafting and executing strategies foraggressive growth and enhanced customer relationships. By utilising a segment-based approach, you'll have the autonomy to devise plans that cover the entire customer lifecycle, from initial engagement to upselling, cross-selling, and retention.
Key responsibilities include;- Lead annual product marketing and CRM strategies to achieve Tyro targets, overseeing team development and execution.
- Conduct market research and analysis to inform segmentation, product development, and growth strategies.
- Define product positioning, messaging, and pricing strategies, in collaboration with other teams.
- Drive go-to-market strategies for product launches, coordinating with stakeholders and ensuring clear communication within the marketing department.
- Manage product messaging, collateral updates, and customer communications for seamless launches.
- Define and act upon metrics influencing end-to-end customer behavior, utilizing various channels and technologies.
- Support marketing department operations as a member of the marketing leadership team, fostering growth and development within Tyro.
- Extensive commercial experience in product/ customer marketing and customer communications, preferably in financial services
- Strong understanding of business or retail banking products (Deposits, Payments, Loans).
- Proven ability to manage multiple stakeholders, influence at all levels, and work within cross-functional teams
- Sound commercial acumen, including experience with marketing and customer data analysis/reporting, and intermediate proficiency in Martech platforms
- ADMA or similar marketing accreditation
- Understanding of B2B, SME, or fintech market in Australia
- Background in a customer champion or experience role
-
Customer and Product Marketing Lead
vor 3 Wochen
Sydney, Österreich Tyro Payments Limited VollzeitCustomer and Product Marketing Lead page is loaded Customer and Product Marketing Lead Apply locations Sydney, NSW time type Full time posted on Posted 9 Days Ago job requisition id JR18 Why work for Tyro We're not just like every other bank. Tyro has always been a tech company at heart, but fostering a diverse and...
-
ANZ Product Marketing Lead
vor 2 Monaten
Sydney, Österreich Apple Inc. VollzeitThe Product Marketing leader for each market will own and drive Apple’s product centric marketing strategy in the market, and articulate the market ambition to deliver impact and growth. This role is the primary spokesperson for Apple’s products in their market as well as a vocal member of the senior marketing and GEO leadership teams.The Product...
-
ANZ Product Marketing Lead
vor 4 Wochen
Sydney, Österreich Apple Inc. VollzeitThe Product Marketing leader for each market will own and drive Apple’s product centric marketing strategy in the market, and articulate the market ambition to deliver impact and growth. This role is the primary spokesperson for Apple’s products in their market as well as a vocal member of the senior marketing and GEO leadership teams.The Product...
-
ANZ Product Marketing Lead
vor 1 Woche
Sydney, Österreich Apple Inc. VollzeitThe Product Marketing leader for each market will own and drive Apple’s product centric marketing strategy in the market, and articulate the market ambition to deliver impact and growth. This role is the primary spokesperson for Apple’s products in their market as well as a vocal member of the senior marketing and GEO leadership teams.The Product...
-
ANZ Product Marketing Lead
Vor 7 Tagen
Sydney, Österreich Apple Inc. VollzeitTo view your favorites, sign in with your Apple ID. The Product Marketing leader for each market will own and drive Apple’s product centric marketing strategy in the market, and articulate the market ambition to deliver impact and growth. This role is the primary spokesperson for Apple’s products in their market as well as a vocal member of the senior...
-
Lead Product Marketing Manager
vor 1 Woche
Sydney, Österreich Culture Amp VollzeitHow you can help make a better world of work We’re on the hunt for an ambitious Lead Product Marketing Manager (Lead, PMM) to drive Culture Amp’s go-to-market (GTM) strategy for the company’s core product portfolios and work alongside a team of passionate product marketers. As a SaaS Product Marketing expert, you will bring a plethora of exciting...
-
Product Lead
vor 4 Wochen
Sydney, Österreich Allianz Popular SL. VollzeitAt Allianz, we’re proud to be one of the world’s leading insurance and asset management brands, with a workforce as diverse as the world around us. We care about our customers, which is why we hire the very best people to further our commitment to securing the future of our customers, partners, and the community so we’re ready when...
-
Customer Marketing
vor 1 Monat
Sydney, Österreich ReadyTech VollzeitThe Customer Marketing & CX Lead willfocus on developing and championing a deep understanding of our customers andtheir drivers – owning and optimising customer engagement, adoption andretention initiatives, and partnering with our product, implementation andcustomer success teams to drive a superior end-to-end customer experience forthe Education & Work...
-
Customer Marketing
vor 4 Wochen
Sydney, Österreich ReadyTech VollzeitThe Customer Marketing & CX Lead willfocus on developing and championing a deep understanding of our customers andtheir drivers – owning and optimising customer engagement, adoption andretention initiatives, and partnering with our product, implementation andcustomer success teams to drive a superior end-to-end customer experience forthe Education & Work...
-
Product Marketing Manager
vor 1 Monat
Sydney, Österreich Diligent Corporation VollzeitDiligent is the global leader in modern governance, providing SaaS solutions across governance, risk, compliance, audit and ESG. Empowering more than 1 million users and 700,000 board members and leaders with a holistic view of their organization’s GRC practices so they can make better decisions, faster. No matter the challenge.At Diligent, you are an...
-
Product Marketing Manager
vor 4 Wochen
Sydney, Österreich Diligent Corporation VollzeitDiligent is the global leader in modern governance, providing SaaS solutions across governance, risk, compliance, audit and ESG. Empowering more than 1 million users and 700,000 board members and leaders with a holistic view of their organization’s GRC practices so they can make better decisions, faster. No matter the challenge.At Diligent, you are an...
-
Product Lead
vor 2 Wochen
Sydney, Österreich Allianz Popular SL. VollzeitProduct Analaytics Lead- Customer and Innovation At Allianz, we’re proud to be one of the world’s leading insurance and asset management brands, with a workforce as diverse as the world around us. We care about our customers, which is why we hire the very best people to further our commitment to securing the future of our customers,...
-
Senior Product Marketing Manager
vor 1 Stunde
Sydney, Österreich Diligent Corporation VollzeitPosition Overview: This is a cross-functional role working with our Commercial teams across marketing, sales and customer success. Product marketing connects our GRC product strategy to the tactics needed to drive success in sales and marketing, ultimately delivering business impact by growing account-based revenue. This role reports into to the Director,...
-
Marketing Manager
vor 2 Monaten
Sydney, Österreich Sharp and Carter VollzeitAbout the role:Join this global company within the B2B industrial space with excellent brand recognition worldwide. Our client are major providers to a vast range of businesses across automotive, industrial and aviation around the globe. About the role:Join this global company within the B2B industrial space with excellent brand recognition worldwide. Our...
-
Marketing Manager
vor 4 Wochen
Sydney, Österreich Sharp and Carter VollzeitAbout the role:Join this global company within the B2B industrial space with excellent brand recognition worldwide. Our client are major providers to a vast range of businesses across automotive, industrial and aviation around the globe. About the role:Join this global company within the B2B industrial space with excellent brand recognition worldwide. Our...
-
Product Marketing Manager
Vor 2 Tagen
Sydney, Österreich Myob Group Limited VollzeitFlare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, we’re a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier and more beneficial for everyone.Here at Flare, we’re passionate about...
-
Product Lead
vor 2 Wochen
Sydney, Österreich eFinancialCareers Ltd. VollzeitProduct Analaytics Lead- Customer and InnovationAt Allianz, we're proud to be one of the world's leading insurance and asset management brands, with a workforce as diverse as the world around us.We care about our customers, which is why we hire the very best people to further our commitment to securing the future of our customers, partners, and the...
-
Product Marketing Manager
vor 2 Stunden
Sydney, Österreich eFinancialCareers Ltd. VollzeitFlare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, we're a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier and more beneficial for everyone.Here at Flare, we're passionate about...
-
Product Manager
vor 3 Wochen
Sydney, Österreich Newell Brands VollzeitProduct Management & Development (Marketing & Communications) Full time Add expected salary to your profile for insights Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sunbeam, FoodSaver, Coleman, Sharpie and more. We embrace and live our values every day, in all we do!...
-
Squad Lead Senior Manager, Digital, Marketing
vor 4 Wochen
Sydney, Österreich HSBC VollzeitSome career choices have more impact than others. At HSBC we exist with the purpose of Opening up a World of Opportunity. We use our unique expertise, capabilities, breadth and perspectives to provide opportunities for our customers and colleagues through global connectivity. We bring together the people, ideas and capital that nurture progress and growth,...
