Conversion Rate Optimization Specialist

vor 4 Wochen

Wien, Österreich Agentur LOOP New Media GmbH Vollzeit

LOOP is a digital-first lead agency, exploring the intersections between design, technology and digital brand building for leading brands. With a team of 400 digital talents and through data driven marketing, we help brave clients to stand out in the digital age. Over the last few years our brilliant team has done remarkable and innovative work for internationally recognised high-profile brands such as Puma, Audi, Breitling, Red Bull and numerous others.

You are a tech-savvy and data-driven person with a firm understanding of data tracking and analysis, and you possess the ability to translate data into actionable insights. You are a problem solver who enjoys diving into data, is excited about testing and learning from results, and has a passion for translating insights into high-growth strategies. You are comfortable working with tools such as Google Tag Manager, Google Analytics, and VWO.

**Requirements**:

- Conduct in-depth analysis of website performance, user behavior, and conversion funnels using tools like Google Analytics and Hotjar.
- Define and implement A/B tests to identify the most effective strategies and website elements that contribute to higher conversion rates.
- Prepare and present detailed reports on conversion analysis, test results, and strategy recommendations to clients and internal teams.
- Implement, manage, and maintain client
- and server-side tracking tags and triggers using Google Tag Manager across multiple websites.
- Manage and troubleshoot issues related to tag deployment and firing rules, including conducting regular audits to ensure accuracy and compliance with the latest best practices.
- Collaborate with web development and performance marketing teams to ensure that all necessary tracking codes are correctly implemented and functioning as expected.
- Educate and train team members on best practices for tag management and data collection strategies.
- Strong analytical skills and experience with data analysis tools and methodologies.
- Ability to analyze complex data from various sources and present actionable insights.
- Experience with Google Tag Manager, data layer design and management.
- Good understanding of advertising platforms.
- Knowledge of HTML, CSS, and JavaScript is a plus.
- Excellent English language skills. German language skills are a plus.

**Benefits**:

- 4-day Workweek

At LOOP you can choose between a 5-day or a 4-day workweek - and have the freedom to switch between these models twice a year.
- Free Sports and Fitness

Yoga, fitness, climbing, tennis and more. LOOP covers the costs and gives you access to fitness studios and sports facilities across Austria or Germany.
- +20% Vacation

We don’t believe there can be enough time to recharge, that’s why all our team members get +20% vacation days per year, we call it Sunny Hours.
- 4000+ m² Office Space

Our loft space is part of our identity. An ideal environment for working, collaborating and finding inspiration — with an additional 600m² film
- and photo studio.
- 100% Hybrid Work

Home office or LOOP office space? It’s your choice every day, and you don’t even need approval. In addition, most of our jobs are available as remote jobs.
- International and Diverse

Team members from 40+ different nationalities in 7 locations, English as main language and a 55% female leadership quota.
- And much more

Language Courses, Visa Support, LOOP.Horizon workshops and trainings, Klimaticket Contribution, Audiobook Library, Headspace App Subscription, etc.

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