Digital Marketing Manager Emea

vor 3 Wochen


Graz, Österreich Columbus McKinnon Corporation Vollzeit

We are looking for a

**Digital Marketing Manager EMEA **(M/F/d)**

The Manager, Digital Marketing-EMEA will be responsible for planning, developing, implementing, and managing the overall digital marketing strategy for Columbus McKinnon. The Manager, Digital Marketing-EMEA is responsible to ensure that Columbus McKinnon (CMCO) achieves and maintains a leadership in use of digital tools to advance our core values, especially ease of doing business, deliver on commitments and win as a team. Support CMCO’s digital transformation related to demand generation, marketing and sales qualified lead process, especially savvy with regard content marketing, building online communities with a high level of engagement, working with distribution partners to amplify messaging, and managing and prioritizing work to meaningful and impactful key performance indicators (KPIs).

**ESSENTIAL DUTIES AND RESPONSIBILITIES**:

- Develop effective digital marketing strategies that optimize audience acquisition and engagement metrics across related markets.
- Serve as internal digital marketing thought leader; helping to identify digital marketing trends, new technologies, evolving best practices, competitor activity, and testing opportunities that help drive the business.
- Ensures timely and effective execution of digital marketing tactics and programs which can also be regionalized and implemented internationally.
- Maintain highest level of optimization by constantly seeking optimization and growth through performance analysis, customer segmentation, landing page optimization, etc.
- Implements strategies for digital marketing programs, including supporting SEO/SEM and PPC metrics and social engagement.
- Supports strategies and tactics for our website and efforts related to content and structure for our PIM, distributor portals, and WEBDAM.
- Leverage in-depth analytics reporting to scale data-driven, multi-channel marketing efforts.
- Research/pilot new digital channels to position brands as leaders in the online/digital arena.
- Develop and manage multi-platform digital marketing campaigns
- Supports brand advertising that promotes awareness and engagement with target consumers. Helps to build plans in alignment with brand marketing strategies, implements campaigns, and reports performance.
- Collaborates with writers to create high quality, engaging, content marketing.
- Collaborates with international partners in North America, Latin America, and Asia/Pacific.
- Drives development of the annual digital marketing budget; production, media, paid search, and other expenditures to comply with organizational financial objectives.
- Manages department expenses, ensuring all invoices are provided to Finance/Accounting, signed off and paid on time, communicate spend pacing and accrual needs.
- Lead cross-functional teams to solve complex design and development challenges as related to CMCO’s digital marketing efforts. Actively work with multiple stakeholders to implement the digital tools strategy
- Gather and ensure critical data is provided to core digital tools databases securely
- Proactively prioritize and guide CRM campaign management tool system enhancements and introduce new capabilities to meet emerging business needs.
- Partner with IS team to ensure customer data meets the quality and standards that allows for execution of successful, effective, and efficient data management and marketing campaigns, including data cleansing, feed management, process development and trouble shooting.
- International and domestic travel is necessary to meet peer groups, customers, partners and attend external conferences. Travel Percentage < 30%
**REQUIRED QUALIFICATIONS**:

- Bachelor's degree in Marketing, Engineering, IT or related field (or equivalent knowledge/experience)
- MBA or Marketing master’s degree desirable
- 7+ years’ experience working with digital tools in support of product sales and service (sales and/or marketing, engineering, customer service, ERP integration of tools and post-sale services)
**KNOWLEDGE, SKILLS, COMPETENCIES AND ABILITIES**:

- Ability to read both German and English and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence.
- Ability to speak both German and English effectively before groups of customers or employees of organization.
- Voice of Customer (VOC) proven experience
- Highly organized and able to manage many different concurrent priorities and projects
- Proven track record of digital marketing success including testimonials from previous clients and/or employers
- Salesforce CRM experience
- Optimizely Content Management System (or similar) experience
- InRiver PIM experience (or similar)
- Pardot (or similar) marketing automation experience
- Experience with E-commerce implementation and management
- Web design and website best practices experience
- Proven expertise in Google Ads



  • Graz, Österreich Ironman EMEA Vollzeit

    The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, the IRONMAN® Virtual Racing (VR) Series, 5150 Triathlon Series, the Rock ‘n’ Roll® Running Series, the Rock ‘n’ Roll Virtual Running Series, IRONKIDS®, World Triathlon Championship Series, premier running...


  • Graz, Österreich Columbus McKinnon Corporation Vollzeit

    We are looking for a **Digital Marketing Specialist EMEA **(M/F/d)** The Specialist, Digital Marketing will have experience developing and executing multi-channel digital marketing initiatives and creating, optimizing, and measuring the engagement of multimedia content across marketing channels in support of our strategic goals. This position requires...


  • Graz, Österreich houseofweb GmbH Vollzeit

    **Digital Marketing Manager(in)** **in Vollzeit in Klagenfurt am Wörthersee** Du bist kreativ aber gleichzeitig strukturiert? Du hast ein Gespür für gute Texte und Bilder? Du kannst dir ein Leben ohne Google, Websites und Social Media gar nicht vorstellen? Du arbeitest gerne an verschiedenen Themen, statt immer am selben? Wenn du jetzt vier Mal genickt...

  • Marketing Manager

    Vor 2 Tagen


    Graz, Österreich OHB Digital Solutions GmbH Vollzeit

    We are looking for an enthusiastic person who loves intrinsically to explore new business-opportunities by carefully examining markets and customer segments. We would like to hire an entrepreneurial and analytical individual with strong ambition, great potential and a never give up attitude. **Your Challenge**: - Translate the OHB Digital Solution vision...

  • Sales Manager

    vor 2 Wochen


    Graz, Österreich MENSCHEN IM VERTRIEB Beratungsgesellschaft mbH Vollzeit

    Unser Auftraggeber ist ein junges und aufstrebendes High-Tech Unternehmen mit gutem finanziellen Background mit Sitz in Graz. Als Lieferant von global tätigen Elektronik-Zulieferern und OEMs positioniert sich das Unternehmen durch technische Innovation mit weltweiter Alleinstellung. Die Komponenten dieses Unternehmens revolutionieren die technischen...

  • Sales Manager

    vor 3 Wochen


    Graz, Österreich MENSCHEN IM VERTRIEB Beratungsgesellschaft mbH Vollzeit

    Unser Auftraggeber ist ein junges und aufstrebendes High-Tech Unternehmen mit gutem finanziellen Background mit Sitz in Graz. Als Lieferant von global tätigen Elektronik-Zulieferern und OEMs positioniert sich das Unternehmen durch technische Innovation mit weltweiter Alleinstellung. Die Komponenten dieses Unternehmens revolutionieren die technischen...


  • Graz, Österreich Voith Group Vollzeit

    **About the Voith Group** Voith Hydro is hiring for: **Regional Head of Digital Hydro (EMEA) (m/w/d)** Job ID 72233 **Your primary duties**: - Execute the regional business case for the digital business. Plan, do and act to meet the business case financial targets. As part of that the role functionally steers and grows the regional team of product...


  • Graz, Österreich Fortna, Inc Vollzeit

    Ãbersicht: The **Vice President, Projects, EMEA (VP, Projects, EMEA)** is responsible for leading a team of Program Managers, Project Managers, Site Managers and System Integration Managers to execute the projects in our orders backlog across the EMEA-region. Success metrics include executing on time, at or below budget, and with quality and high Client...


  • Graz, Österreich Fortna Vollzeit

    Job Locations: AT-Graz Seniority Level: Executive Overview: The **Vice President, Projects, EMEA (VP, Projects, EMEA)** is responsible for leading a team of Program Managers, Project Managers, Site Managers and System Integration Managers to execute the projects in our orders backlog across the EMEA-region. Success metrics include executing on time, at or...


  • Graz, Österreich MHS Vollzeit

    Founded in 1999, MHS is a full-service provider of innovative material handling systems that solve the challenges of distribution and fulfillment operations. We build, engineer and maintain systems for some of the biggest companies in the world, including UPS, FedEx, Walmart, Amazon and others. MHS is already one of the 10 largest material handling system...


  • Graz, Österreich Institut AllergoSan Vollzeit

    **>> Mit Schwerpunkt Instagram und TikTok**: **m / w / d - Vollzeit - Graz**: **Das Institut AllergoSan verfügt über 30 Jahre Erfahrung in der Erforschung und Entwicklung von Probiotika, pflanzlichen Wirkstoffen und orthomolekularer Medizin. Qualität liegt in unserer DNA - dank intensiver wissenschaftlicher Forschung und spürbarer Wirksamkeit ist unsere...


  • Graz, Österreich Anton Paar GmbH Vollzeit

    Great people, great instruments Department Manager Digital Marketing (f/m/x) Österreich : Graz - ‎- As Department Manager Digital Marketing you are responsible for the overall success, performance and stability of Anton Paar´s corporate website, which is a key source of leads and revenue. Provide strategic and operational direction and lead a great team...


  • Graz, Österreich Institut AllergoSan Pharma GmbH Vollzeit

    **m / w / d - Vollzeit/Teilzeit - Graz**: **Zur Vergrößerung und Unterstützung unseres Teams suchen wir eine begeisterte und aufgeschlossene Persönlichkeit.** **Ihre Aufgaben**: - Operative Umsetzung und Weiterentwicklung von Digital Marketing-Maßnahmen - Strategische Ausrichtung und Betreuung der Social-Media-Kanäle, einschließlich Community...


  • Graz, Österreich ams AG Vollzeit

    **Your tasks and responsibilities**: - Web strategy development & implementation with concrete recommendations for further development of the company's own online offerings via the web portal - Process & workflow optimization on web related tools in order to archive target KPIs - Web Performance, SEO & Tracking Optimization: optimize reach, search engine...


  • Graz, Österreich Hintsteiner Group GmbH Vollzeit

    Du bist auf der **Suche nach einer Herausforderung **und möchtest beim Aufstieg und Wachstum eines erfolgreichen und etablierten Familienunternehmens mit an Bord sein? **Dann bist du bei uns genau richtig :)** **Welche Aufgaben erwarten Dich?** - Umsetzung der Marketingmaßnahmen (digital und analog) - Content Erstellung - Optimierung von Blog-Artikeln -...


  • Graz, Österreich Experis Vollzeit

    Unser Auftraggeber zählt bereits zu den Führenden seiner Branche und ist nun weiter auf Expansionskurs. Zur Verstärkung sucht das Unternehmen nun einen Digital Marketing Manager (w/m/d) in Graz! Deine Aufgaben - Aufbau, Neugestaltung, Weiterentwicklung und Betreuung der Online-Auftritte inkl. Contenterstellung sowie Entwicklung und Erarbeitung des...


  • Graz, Österreich Institut Allergosan pharm. Produkte Forschungs- u. Vertriebs GmbH Teilzeit

    Digital Marketing Manager m/w/d Teilzeit / Vollzeit Graz Ihre Aufgaben * Operative Umsetzung und Weiterentwicklung von Digital Marketing-Maßnahmen * Strategische Ausrichtung und Betreuung der Social-Media-Kanäle, einschließlich Community Management und Videocontent * Trendanalyse zur Unterstützung der Digital Strategy * Konzeption,...

  • Project Manager

    Vor 2 Tagen


    Graz, Österreich Fortna Vollzeit

    Overview: The **Project Manager III - EMEA** is an advanced position. The PM-III is responsible for managing the coordination and completion of Material Handling System (MHS) projects of advanced complexity, scope, and budget. The PM-III is responsible for assuring all deliverables are on time, on budget, and within scope. The PM-III works directly with...

  • Project Manager

    Vor 2 Tagen


    Graz, Österreich Fortna, Inc Vollzeit

    Ãbersicht: The **Project Manager III - EMEA** is an advanced position. The PM-III is responsible for managing the coordination and completion of Material Handling System (MHS) projects of advanced complexity, scope, and budget. The PM-III is responsible for assuring all deliverables are on time, on budget, and within scope. The PM-III works directly with...


  • Graz, Österreich ANDRITZ AG Vollzeit

    Job family: Sales, Marketing & Product Management- Business area: Hydro- Contract location: Graz, Styria, AT- Working location: Graz, Styria, Austria- Location type: Office Location / Office-based- Contract type: Permanent Full-Time- Job description: - Every day, ANDRITZ continues to deliver successful innovative solutions to our customers globally. Why are...