Digital Marketing Manager Emea
Vor 5 Tagen
We are looking for a
**Digital Marketing Manager EMEA **(M/F/d)**
The Manager, Digital Marketing-EMEA will be responsible for planning, developing, implementing, and managing the overall digital marketing strategy for Columbus McKinnon. The Manager, Digital Marketing-EMEA is responsible to ensure that Columbus McKinnon (CMCO) achieves and maintains a leadership in use of digital tools to advance our core values, especially ease of doing business, deliver on commitments and win as a team. Support CMCO’s digital transformation related to demand generation, marketing and sales qualified lead process, especially savvy with regard content marketing, building online communities with a high level of engagement, working with distribution partners to amplify messaging, and managing and prioritizing work to meaningful and impactful key performance indicators (KPIs).
**ESSENTIAL DUTIES AND RESPONSIBILITIES**:
- Develop effective digital marketing strategies that optimize audience acquisition and engagement metrics across related markets.
- Serve as internal digital marketing thought leader; helping to identify digital marketing trends, new technologies, evolving best practices, competitor activity, and testing opportunities that help drive the business.
- Ensures timely and effective execution of digital marketing tactics and programs which can also be regionalized and implemented internationally.
- Maintain highest level of optimization by constantly seeking optimization and growth through performance analysis, customer segmentation, landing page optimization, etc.
- Implements strategies for digital marketing programs, including supporting SEO/SEM and PPC metrics and social engagement.
- Supports strategies and tactics for our website and efforts related to content and structure for our PIM, distributor portals, and WEBDAM.
- Leverage in-depth analytics reporting to scale data-driven, multi-channel marketing efforts.
- Research/pilot new digital channels to position brands as leaders in the online/digital arena.
- Develop and manage multi-platform digital marketing campaigns
- Supports brand advertising that promotes awareness and engagement with target consumers. Helps to build plans in alignment with brand marketing strategies, implements campaigns, and reports performance.
- Collaborates with writers to create high quality, engaging, content marketing.
- Collaborates with international partners in North America, Latin America, and Asia/Pacific.
- Drives development of the annual digital marketing budget; production, media, paid search, and other expenditures to comply with organizational financial objectives.
- Manages department expenses, ensuring all invoices are provided to Finance/Accounting, signed off and paid on time, communicate spend pacing and accrual needs.
- Lead cross-functional teams to solve complex design and development challenges as related to CMCO’s digital marketing efforts. Actively work with multiple stakeholders to implement the digital tools strategy
- Gather and ensure critical data is provided to core digital tools databases securely
- Proactively prioritize and guide CRM campaign management tool system enhancements and introduce new capabilities to meet emerging business needs.
- Partner with IS team to ensure customer data meets the quality and standards that allows for execution of successful, effective, and efficient data management and marketing campaigns, including data cleansing, feed management, process development and trouble shooting.
- International and domestic travel is necessary to meet peer groups, customers, partners and attend external conferences. Travel Percentage < 30%
**REQUIRED QUALIFICATIONS**:
- Bachelor's degree in Marketing, Engineering, IT or related field (or equivalent knowledge/experience)
- MBA or Marketing master’s degree desirable
- 7+ years’ experience working with digital tools in support of product sales and service (sales and/or marketing, engineering, customer service, ERP integration of tools and post-sale services)
**KNOWLEDGE, SKILLS, COMPETENCIES AND ABILITIES**:
- Ability to read both German and English and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence.
- Ability to speak both German and English effectively before groups of customers or employees of organization.
- Voice of Customer (VOC) proven experience
- Highly organized and able to manage many different concurrent priorities and projects
- Proven track record of digital marketing success including testimonials from previous clients and/or employers
- Salesforce CRM experience
- Optimizely Content Management System (or similar) experience
- InRiver PIM experience (or similar)
- Pardot (or similar) marketing automation experience
- Experience with E-commerce implementation and management
- Web design and website best practices experience
- Proven expertise in Google Ads
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