Franchise Lead Oncology

Vor 3 Tagen

Wien, Österreich AstraZeneca Vollzeit

AstraZeneca is one of the world’s most exciting bio-pharmaceutical companies. We’re on a mission to turn ideas into life-changing medicines that improve patients’ lives and benefit society. We need great people who share our passion for science and have the drive and determination to meet the unmet needs of patients around the world. As an Austrian Marketing and Sales company, we set new, creative standards in market development and strive for scientific leadership in the domestic market.

**We are looking for a**:
**Franchise Lead Oncology (f/m/d)**:
You’ll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. In this role, you lead all aspects of commercial activities, inclusive of marketing strategy/execution and field team/promotion, for the given therapy area portfolio. The position provides the leadership, intellectual impetus and sense of urgency to develop and execute the Franchise business plan to achieve revenue and earning objectives.

**Your main tasks/ key accountabilities**:
**Brand Planning & Positioning**
- One4All marketing implementation
- Delivery of annual strategic brand plan + detailed tactical /activity plan
- Financial planning and forecasting (including long-term forecasts)
- Gain customer insights and develop impactful campaigns and projects based on customer needs and market environment
- Determine promotional marketing & channel mix
- Seek new promotional and channel opportunities (innovation), like e.g. digital approaches

**Operational Plan Delivery and channel contents**
- Tracking & monitoring of marketing & sales strategy
- Sharing best practice across region, brands and local teams and liaise with other markets regarding new campaigns
- Manage and coordinate all promotion and communication to customers
- Manage promotional budget & develop business cases for new opportunities & return on investments
- Seek opportunities to promote Brand activities internally and externally

**Customer Mobilisation**
- Ensure execution of operational plan and brand objectives
- Regular contact with Field force and Costumers
- KEE development & engagement plan to build a pool of strong brand advocates
- Run Sales team meeting/reviews and actively take part in brand team meetings to ensure cross-functional working

**Performance Management & People**
- lead and develop a group of Key Account Managers and drive and implement strong KAM mindset and ensure KAM execution
- Coach new team members of the cross functional team on the key aspects of the brand strategy
- Develop individuals to high performance skills
- Develop and run sales trainings (e.g. together with other Business Units)
- Coach team and individuals on an ongoing basis (double field visits)
- Proactively anticipate and address obstacles that may have a negative impact on performance of individuals or within region

**Territory Management**
- Accountable for execution and delivery of high quality key account plans, territory action plans, calls plans.
- Work with individual sales people to establish appropriate and challenging goals for each account.
- Conduct regular performance reviews and regional team meetings to give direction and follow up best practices
- Provide regular and detailed feedback to sales people at individual customer level based on account plan
- Comply with all regulations regarding interactions with HCP, especially distribution of samples etc.

**Requirements**:

- Advanced Natural Science or/and Business Education (or at least 5 years experience in product management)
- Ideally exam for medical representative
- Oncology product knowledge (science focus)
- Excellent understanding of Austrian pharma market
- High knowledge & experience in marketing and sales
- Understanding and usage of digital opportunities & new media
- Strong skills: e. g. financial planning and forecasting
- Strategic thinking
- Scientific knowledge in reading publications, interpreting data and transferring it to commercial impact
- Cross functional working
- Strategic influencing and networking
- Inspiring presentation skills
- Campaign
- and project management
- Innovative way of thinking
- Target oriented personality
- Passion for customers
- High communication & collaboration skills
- Business level English and German
- Driving license B

**Are you ready to bring new ideas and fresh thinking to the table? Brilliant We have one seat available and we hope it’s yours.

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