Web & Digital Channels Manager (M/F/d)

vor 2 Wochen

Wien, Österreich MSD Vollzeit

**Job Description**:
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

Our Marketing team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.

We are continually striving to improve the understanding of health care within the local community. Our site in 1100 Vienna (ICON Tower) is a strategic location for the distribution of our high quality and innovative health care products, as well as digitally integrated solutions for our patients and clients. To ensure sustainable company growth, we continually aim to offer attractive career opportunities for more than 170 employees at our Vienna site.

**_ Web & Digital Channels Manager (M/F/d)_**:
As Web & Digital Channels Manager, you will play a crucial role in developing and executing the business unit’s digital strategies to enhance our online presence, engage with our target audience, and drive business growth. You will be responsible to maximize our customers’ experience on digital communication channels and help to develop the tools and capabilities needed. You will oversee the development and maintenance of digital channels for the Business Unit Vaccines and will work in a cross-functional team to optimize digital channels to maximize brand visibility and customer engagement.

**Responsibilities**
- Creating innovative solutions based on the business unit’s need and strategic guidelines, defining technical requirements and drive implementation
- Overseeing website updates, maintaining and managing partnerships to ensure accuracy, relevance, and compliance with industry regulations
- Analyzing user behavior and feedback to identify areas for website optimization and recommend improvements
- Optimizing digital channels by running experiments and A/B tests or using instant feedback tools, surveys, or other data
- Monitoring and responding to customer inquiries and feedback received through digital channels in a timely, compliant, and professional manner
- Implementing data-driven strategies to increase website traffic, conversion rates, and customer retention and leverage best practices in digital marketing

**Qualifications & Experience**
- Bachelor’s degree in Digital Marketing/Communication/Sales or related field
- Proven experience in web management and new marketing technologies
- Proficiency in web content management system (CMS), digital analytics tools (GA4) and basic programming skills (WP, HTML5, JavaScript)
- Experience in digital platform development based on UX/UI aspects (e.g., using A/B testing, experiments, tools such as Hotjar) and in marketing automation platforms
- Proven analytics skills and ability to derive actionable insights from data
- Experience in the pharmaceutical industry is an advantage
- Strong project and change management skills with a hands-on mentality
- Excellent interpersonal and communication (written/verbal) skills required
- Fluent in German and English

We offer an attractive salary, outstanding social benefits and an exciting work environment with varied tasks in an international environment. The minimum annual salary for this position is EUR 56.900;

Who we are

We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

**Search Firm Representatives Please Read Carefully**

**Employee Status**:
Regular

**Relocation**:
No relocation

**VISA Sponsorship**:
No

**Travel Requirements**:
No Travel Required

**Flexible Work Arrangements**:
Flex Time, Hybrid

**Shift**:
Not Indicated

**Valid Driving License**:
No

**Hazardous Material(s)**:
n/a
**Requisition ID**:R240618

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