Online Content Specialist At/ch/si
vor 4 Wochen
Company Description
**Do you want to join H&M on a journey, changing the way we define a seamless customer experience? If you feel that you have a genuine passion for growing businesses and see yourself in a role contributing to added customer value, a strong brand and digital growth. Then join us and take part in changing the way we work with omni.**
In line with our Faster forward strategy, H&M is on a journey to again become a truly customer focused company. The goal is to create clear ownership, fuel our salesmanship, enable speed and build on our passion for the customer throughout the organization. We´re putting our passion for the customer at center, upgrading the customer experience and taking it to the next level. We´re changing our way of working to be able to offer our customers a seamless shopping experience on their own terms - where they want and when they want it. This means that we need to accelerate our omni customer experience and put omni at the core of our business.
**Job Description**:
Key Responsibilities Include:
**Digital Content creation & coordination**
- Write master copies in English (and/or German) for different channels and purposes, choose images from image banks, and composing layouts in existing templates.
- Secure digital content framework production across our digital customer touchpoints and be fully immersed in the local daily customer communications plan.
- Close collaboration with the content team and stakeholders such as Media specialist, E-Commerce team to create the best customer relevant content, optimized for each customer target group and channel characteristics
**Analysis & Follow up**
- Based on customer insights and data, secure that the content created is what the customer wants and what creates the best effect towards the set KPIs
- Conduct analysis on how the local content performs for the different customer target groups and visualize learnings in a sharable format
- Share content insights & learnings with local, regional and global teams (quarterly reviews)
**Qualifications**:
**Education**
- Digital Marketing or Communication degree - if not, at least few years of working experience in online content editor roles in agency or client side (preferably within fashion)
**Experience**
- Content editor / creation experience from fashion retail and/or digital agency
- At least few years of working experience in above areas
- Experience from writing copy and creation of content stories for digital channels
- Experience from coordinating with many stakeholders and teams
**Skills**
- Great copywriting skills in English & German
- Visual eye for composing content stories and assets according to tone of voice, brand guidelines and templates
- Good knowledge of working in creative tools and MS Office package
- Self-structured, organized & analytical
We are looking to have a mix of people that work in a way that optimizes our decision making, team performance and ultimately helps us reflect, respect and relate to our employees and customers.
Additional Information
**ARE YOU READY TO BE ONLINE CONTENT SPECIALIST & MORE AT H&M?**
The minimum monthly gross salary for this position is € 2.063,-. Depending on your qualifications and experience we are willing to overpay.
**We are looking forward to hearing from you
We invite you to listen to **“Shaping the Future of Fashion with H&M Central Europe” **and meet some of our team members as they introduce how we are changing the ways of working to create the best experience for our teams and customers.
- Shaping the Future of Fashion with H&M Central Europe - Web Browser
- Shaping the Future of Fashion with H&M Central Europe - Spotify
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