Brand and Customer Manager

vor 2 Wochen

Wien, Österreich MSD Vollzeit

**Job Description**:
We are a research-driven biopharmaceutical company. Our mission is built on the simple premise that if we “follow the science” that great medicines can make a significant impact to our world. We believe that a research-driven enterprise dedicated to world-class science can succeed by inventing medicine and vaccine innovations that make a difference for patients across the globe.

Our Oncology team is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide. Our team of forward-thinking individuals achieve this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have access to them. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people with cancer across the globe.

We are continually striving to improve the understanding of health care within the local community. Our site in 1100 Vienna (ICON Tower) is a strategic location for the distribution of our high quality and innovative health care products, as well as digitally integrated solutions for our patients and clients. To ensure sustainable company growth, we continually aim to offer attractive career opportunities for more than 170 employees at our Vienna site. In support of our existing team we are currently looking for:
**Brand and Customer Manager (BCM) Oncology (M/F/d)**

**Responsibilities**
- ** Strategy development**:

- Develop and execute comprehensive marketing strategies that promote our Company's products and services
- Participate in local and international meetings where appropriate, understanding and translating the global and local product strategy into local priorities and lead development of brand specific L3 business plans & brand plans
- Collaborate with cross-functional teams to ensure that all marketing initiatives are aligned with the company's overall goals and values incl. Our Company collaboration partners
- Create compelling product messaging and positioning and communicate this messaging effectively to target audiences
- Develop and implement social media and omnichannel content marketing campaigns in collaboration with campaign managers
- Orchestrates execution of omnichannel campaigns and materials towards different stakeholders, such as HCPs, sales teams or patients via appropriate channels
- Collaborate with sales teams to develop effective sales collateral, presentations and other OCE materials (digital, print & event material) that support the sales process
- Collaborate with ComOps on forecasting product sales based on local data and internal assumptions with strong FC understanding incl. patient numbers, scenario planning etc.
- ** Market understanding**
- Analyze market research to identify trends and opportunities and use this data to inform marketing strategies & implements respective measure to achieve business goal
- Monitor industry trends, competitive activities, and new product launches and use this information to adjust marketing strategies as needed
- ** Customer focus**:

- Manage relationships with key stakeholders, including vendors, agencies, PAGs and key opinion leaders in the industry
- Close collaboration with selected HCPs to collect feedback on current initiatives, gain customer insights, plans individual visits with relevant stakeholders aimed at co-developing materials or implementing specific programs, participation at national, regional or local congresses or our Company own events where appropriate in alignment with Franchise lead
- ** Cost management**:

- Create and manage budgets for marketing campaigns and measure their effectiveness using data analytics
- Support in allocating resources and managing budgets of the franchise
- ** Cross functional collaboration**:

- Ensure alignment on L3 brand plan between various stakeholders and departments such as Sales, Medical, Regulatory, Market Access, DDAL & ComOps
- Participating in or leading cross-functional workstreams of different nature

**Qualifications**
- ** Education**:

- University Degree or above, preferably in business or life sciences (e.g. marketing, biology, biochemistry, pharmacy, medicine)
- ** Skills Required**:

- Deep knowledge of the overall Austrian healthcare system and the role of the individual customer groups within the healthcare environment
- Ability to navigate in a science-driven, quickly developing environment
- Knowledge of the pharmaceutical industry, regulatory compliance, and marketing guidelines.
- Familiarity with data analytics tools and the ability to analyze and interpret marketing metrics to inform strategy
- Excellent communication skills, both written and verbal, with the ability to create compelling marketing messages and content
- Experience with customer relationship management (CRM) tools and the abili

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