Next Generation Customer Engagement

vor 3 Wochen

Wien, Österreich Takeda Pharmaceutical Vollzeit

**People First** - At Takeda we are dedicated to improving the health and well-being of all people and bringing them the hope of a brighter future. It is our passion that transforms every job into meaningful action. **Our people are the heart of Takeda**.

We are looking for a

**Next Generation Customer Engagement (NGCE) Manager (M/F/d)**

in a permanent position/ full time at the location Vienna (Euro Plaza).

**Your tasks in detail**:

- Data & Insights: You work with data and data specialists to harvest key insights and gain new perspectives with the aim to increase the success of digital measures. Benefit will be hands-on experience with dashboarding and analytics
- Brand Strategy: A good understanding of brand strategy and associated requirements enable this role to create a productive work-relationship with its key stakeholder product marketing. Hands-on experience with product marketing tactics and strategy will be of great service when supporting the execution of omni-channel measures
- Omnichannel Strategy: Who, where, what - are key to set an omnichannel strategy on campaign basis - you will be supporting persona creation and definition of campaign goals and KPIs. Also, you will drive channel selection and customer journey touchpoint mapping to enable the OC strategy
- Customer Journey: You will be vital in guiding its business stakeholders at creating state of the art customer journeys. You lead pre-execution process checks and audits to ensure project organisation-wide alignment. You drive data mapping with all to-be-created touchpoints to enable data capture and future learning and optimization
- Campaign Execution: The key focus area of work for you is the execution of omnichannel campaigns, mainly digital, but might include direct sales (in-field) or traditional marketing or events
- You ensure strong collaboration with external vendors or business partners and drive commercial and operational excellence as part of campaign execution
- You oversee and actively participate in the delivery of all types of digital assets by monitoring their quality and functionality
- You work hands on or by managing partners to ensure in-time, in-budget, and in-quality delivery of assets
- Document, review and communicate lessons learned
- You support the re-use of existing assets, to increase speed at go-to-market activities
- You monitor launches of digital assets and act as a SPOC for the business
- You advocate and share achievements of OCE functions to drive adoption and collaboration

**Your profile**:
Obligatory Requirements:

- In-depth knowledge of technical vocabulary and ability to effectively articulate technical requirements with different technology stakeholders
- Experience coordinating with cross-functional teams to ensure successful delivery of business programs through remote facilitation platforms (e.g. Miro, Klaxoon, Teams, Zoom, etc.)
- Strong understanding of digital technologies and ability to identify new opportunities for engagement
- Experience with CRM platforms, particularly Salesforce, Veeva or similar
- Hands-on experience with marketing automation tools (e.g. Salesforce Marketing Cloud, Pardot, or Hubspot)
- Knowledge of CMS usage and prior experience (e.g. Drupal, or Sitecore,)

Optional Requirements:

- Experience with A/B testing, to optimize results of campaigns
- Experience with web analytics, such as Google Analytics, to track and measure website performance and user behaviour
- Familiarity with data visualization tools, such as Tableau or PowerBI
- Familiarity with web development languages (e.g. HTML, CSS, and JavaScript) to drive or oversee the optimization of digital assets

**What you can look forward to with us**:

- Appreciative working atmosphere in an international and exciting working environment with a wide range of development opportunities
- Independent work with the opportunity to play a part in shaping an innovative company
- Professional and personal development opportunities
- A wide range of social benefits
- Flexible working hours and home office (only 40% in the office)

For this important and responsible position, the minimum salary is € 4,104.49 gross/month (full-time, KV chem. Industrie). The actual salary package depends on your professional experience and qualifications.

**Empowering our people to shine**

**Diversity, Equity and Inclusion**

Takeda is committed to foster diversity, equity and inclusion. Hiring decisions are based entirely on qualifications and are made regardless of gender, ethnic origin, religion, sexual orientation, age or disability.

**Locations**:
Vienna, Austria

**Worker Type**:
Employee

**Worker Sub-Type**:
Regular

**Time Type**:
Full time

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