Alliance Brand Manager

vor 4 Wochen

Wien, Österreich MSD Vollzeit

**Job Description**:
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

Our Oncology team is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide. Our team of forward-thinking individuals achieve this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have access to them. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people with cancer across the globe.

We are continually striving to improve the understanding of health care within the local community. Our site in 1100 Vienna (ICON Tower) is a strategic location for the distribution of our high quality and innovative health care products, as well as digitally integrated solutions for our patients and clients. To ensure sustainable company growth, we continually aim to offer attractive career opportunities for more than 170 employees at our Vienna site.

**_ Alliance Brand Manager (M/F/d)_**:
**Responsibilities**
- Analysis of local market and identification of commercial opportunities based on market research and customer insights
- Connect and translate information on global and product strategy provided in local and international meetings to develop local priorities
- Implementation and tracking of campaigns, initiatives and materials
- Ensuring alignment with the Integrated Brand and Customer Plan between various stakeholder
- departments such as BUD, Medical, Regulatory, Market Access, Finance, demand planning etc.
- Accountable for the successful delivery of the digital / online strategy and tactics to support product performance
- Ability to manage all steps of online campaign setup and implementation
- Monitoring, optimizing, and reporting on digital (omnichannel) campaigns
- Developing online customer segment plans and integrating them with the brand plans
- Analyzing local (AT&CH) market and identifying online opportunities; allocating resources and managing budgets
- Ensuring the digital strategy is harmonized with overall brand plan and go-to-market models
- Accountable for continuous improvement and maintenance of our digital customer tools
- Work cross-functionally with local teams on various projects

**Qualifications & Experience**
- Higher degree (min. Bachelor’s) in business, marketing is required
- Familiar with digital marketing tools, e.g. SalesForce Marketing Cloud, Veeva, etc.
- Proven experience and a successful track record in planning and implementing and managing digital campaigns
- Experience in working in an Agile way required
- Strong personal drive and curiosity to develop the business, yourself with a commitment to serving our patients’ interests
- A passionate, curious and creative problem solver, who can look for trends and new technologies to enhance our customers’ experiences
- Proven ability to work cross-functionally in project teams
- Strong oral and written communication skills in English and German

We offer an attractive salary, outstanding social benefits and an exciting work environment with varied tasks in an international environment. The minimum annual salary for this position is EUR 51.600;

Who we are

We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

**Search Firm Representatives Please Read Carefully**

**Employee Status**:
Regular

**Relocation**:
No relocation

**VISA Sponsorship**:
No

**Travel Requirements**:
25%

**Flexible Work Arrangements**:
Flex Time, Remote Work

**Shift**:
Not Indicated

**Valid Driving License**:
No

**Hazardous Material(s)**:
**Requisition ID**:R224806

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