Marketing Manager Advanced Ceramics

vor 4 Wochen

Villach, Kärnten, Österreich Imerys Vollzeit
Job Summary

As a Marketing Manager Advanced Ceramics, you will be responsible for defining and implementing market strategies aligned with segment positioning to meet medium-term sales targets. You will collaborate with cross-functional teams to uncover insights and develop strategies for both new and existing products, ensuring market growth and customer satisfaction.

Responsibilities
  • Identify market trends and customer insights, translating them into actionable business recommendations.
  • Segment the market to tailor Imerys' offerings to customer needs.
  • Develop a multi-mineral product solution offering with clear value propositions and pricing strategies.
  • Define and optimize routes to market and distribution channels.
  • Build and maintain relationships with key stakeholders in the value chain.
  • Identify and analyze new business opportunities within application segments.
  • Lead or participate in new product development projects, from documentation to commercial launch.
  • Define product mix (product, price, package, positioning, promotion) and ensure cohesive internal communication.
  • Collect and analyze customer feedback on new products to drive continuous improvement.
  • Support sales managers in expanding their customer portfolios and generating new business leads.
Competencies & Experiences

Preferably Engineering degree or PhD in Material Science or Chemistry OR Bachelor's in Business/Marketing, with 7+ years of industrial marketing experience. Strong marketing skills and understanding of the B2B business, especially in raw material.

Proven experience in developing marketing plans and campaigns. Strong project management, multitasking, and decision-making skills. Expertise in Google Analytics and digital marketing as well as proficiency in web analytics and business research tools are a plus.

Strong business acumen with excellent analytical and critical thinking abilities. Collaborative, with strong communication and presentation skills. Ability to influence and interact effectively with people at all levels. Fluency in English (international environment).

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