Marketing Manager Advanced Ceramics
vor 2 Monaten
Marketing Manager – Advanced Ceramics (m/f/x)
Role Overview
We are seeking a highly skilled Marketing Manager to join our team at Imerys, a world leader in mineral specialties for industry. As a Marketing Manager, you will play a key role in defining and implementing market strategies aligned with segment positioning to meet medium-term sales targets.
Key Responsibilities
Market and Segment
- Identify market trends and customer insights, translating them into actionable business recommendations.
- Segment the market to tailor Imerys' offerings to customer needs.
- Develop a multi-mineral product solution offering with clear value propositions and pricing strategies.
- Define and optimize routes to market and distribution channels.
- Build and maintain relationships with key stakeholders in the value chain.
New Ideas and Opportunities
- Identify and analyze new business opportunities within application segments.
- Lead or participate in new product development projects, from documentation to commercial launch.
- Define product mix (product, price, package, positioning, promotion) and ensure cohesive internal communication.
- Collect and analyze customer feedback on new products to drive continuous improvement.
- Support sales managers in expanding their customer portfolios and generating new business leads.
Cross-Functional Support
- Develop sales enablement tools and continuously train the sales team.
- Enhance Imerys' presence in the segment through trade shows, social media, and website content.
- Provide high-level content for external communications, including the website, brochures, and social media.
Requirements
- Preferably Engineering degree or PhD in Material Science or Chemistry OR Bachelor's in Business/Marketing, with 7+ years of industrial marketing experience.
- Strong marketing skills and understanding of the B2B business, especially in raw material.
- Proven experience in developing marketing plans and campaigns.
- Strong project management, multitasking, and decision-making skills.
- Expertise in Google Analytics and digital marketing as well as proficiency in web analytics and business research tools are a plus.
- Strong business acumen with excellent analytical and critical thinking abilities.
- Collaborative, with strong communication and presentation skills.
- Ability to influence and interact effectively with people at all levels.
- Fluency in English (international environment).
What We Offer
We offer a professional career by world leader in mineral specialties for industry, with competitive yearly salary starting at EUR gross. The employment is in accordance with the collective salary and wage agreement for employees of the Chemical industry. We offer a higher compensation depending on your expertise and skills.
Benefits
- Flexible working time
- Cellective accident insurance & life insurance
- Home office
- Reimbursment of transportation costs
- Company doctor
- Comprehensive education & training opportunities
- Company canteen
- Employee discounts
- Cutting-edge technology
- Parking spaces & connestion to public transport
- Diverse teams
- International environment
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