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Brand Marketing Manager Germany

vor 2 Monaten

Wien, Österreich Entain Services Austria GmbH Vollzeit
Job Description

**Brand Manager Germany**

We are seeking a creative and strategic Brand Manager with a passion for the iGaming industry to join our marketing team.

The ideal candidate will have a strong background in brand management, excellent project management skills, and a deep understanding of the gaming market.

**Key Responsibilities:**

  • Develop and implement comprehensive brand strategies to enhance brand equity, awareness, and loyalty within the iGaming sector.
  • Define brand positioning, value proposition, and key messaging that resonate with our target audience.
  • Conduct market research to gain insights into consumer behaviour, market trends, and competitive landscape within the iGaming industry.
  • Analyse data to inform brand strategies and measure the effectiveness of brand initiatives.
  • Oversee the creation and execution of marketing campaigns, including digital, social media, content, and offline channels.
  • Ensure consistent brand messaging and visual identity across all marketing materials and platforms.
  • Work closely with product development teams to ensure brand alignment in new game launches and product updates.
  • Develop and manage promotional activities, tournaments, and events to drive player engagement and retention.
  • Collaborate with cross-functional teams, including performance marketing, product development, customer service, to ensure brand consistency and alignment with business objectives.
  • Lead and mentor a team of brand marketing professionals, fostering a culture of creativity and excellence.
  • Monitor and analyse the performance of brand campaigns and initiatives using key performance indicators (KPIs).
  • Prepare regular reports on brand performance, providing insights and recommendations for improvement.
  • Manage the brand marketing budget, ensuring efficient allocation of resources to maximise ROI.

**Requirements:**

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Experience in a brand management role previously, preferably within the iGaming or entertainment industry.
  • Proven experience in developing and executing successful brand strategies.
  • Strong understanding of digital marketing channels and tools specific to the gaming industry.
  • Excellent analytical skills and the ability to leverage data to drive decisions.
  • Exceptional leadership and team management skills.
  • Strong communication and interpersonal skills.
  • Creative thinker with a passion for innovation and gaming.

**What We Offer:**

  • Competitive salary.
  • Generous group bonus scheme.
  • Hybrid working - 2 days in the office.
  • Food vouchers - EUR136 per month (full-time employee, after probation).
  • Life assurance - 2x Annual Salary.
  • Ability to buy holiday.
  • Free subscription to wellbeing app Unmind.
  • Additional 'It's Your Game' day off to use at either Christmas or New Year.
  • Entain & Enhance days - 2 paid days off to focus on your professional or personal development.
  • Share save scheme.
  • Team Spirit - events, team building, sports activities, and pro-bono activities.