Marketing Operations Manager
Vor 6 Tagen
Dun & Bradstreet is a leading provider of data and analytics solutions, empowering businesses to make informed decisions and drive growth. We're seeking a highly skilled Marketing Operations Manager to join our International Marketing Operations team.
About the RoleThis is a unique opportunity to work with a talented team of professionals who are passionate about delivering exceptional results. As a Marketing Operations Manager, you will be responsible for building and optimizing marketing processes, managing CRM projects, and driving lead management and ROI.
Key Responsibilities- Develop and implement best practice marketing automation and CRM processes to drive leads and conversion across all markets in Central Europe.
- Collaborate with CRM and Sales Operations teams to establish world-class campaign and lead management processes.
- Drive standardization and best practices by supporting the migration of two markets into a European SFDC CRM.
- Run lead handling training with Sales to ensure correct processes in CRM are followed and ROI from marketing generated leads is maximized.
- Ensure smooth technical and sustainable hand-over of leads to sales department by monitoring integrations with Marketo and trouble-shooting issues together with development teams.
- Work closely with Marketing Operations colleagues from the International team to align on and share best practice and innovations.
- Maintain and keep contact data quality at highest levels in terms of correctness, completeness, consistency, and actuality.
- Set-up and maintain Marketo nurture programs.
- Set-up and maintain of Central European Marketo programs related to web forms / content downloads on the Central European websites.
- Be a Marketo super user and educate Marketing users on how to use Marketo for newsletters, webinars and common use cases.
- 5+ years of experience in Marketing Operations and CRM.
- Advanced experience of Marketo or equivalent platform.
- Advanced experience (3 years+) of Salesforce is a minimum required.
- Strong stakeholder management and communication skills.
- Experience working in a multi-national role.
- Strategic mindset but operational hands-on mentality is important.
- Considerable and proven experience partnering with marketing teams and executives.
- Superior written, verbal and educational communication skills in English and German.
- A proactive nature and hands-on approach.
- Ability to work quickly and under pressure.
- Advanced Microsoft suite mastery.
We're an equal opportunities employer and welcome applications from diverse candidates. If you're passionate about data and analytics, and want to be part of a dynamic team, please apply now.
Learn more about Dun & Bradstreet at www.dnb.com.
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