Marketing Operations Manager
Vor 4 Tagen
We are seeking a highly skilled Marketing Operations Manager to join our International Marketing Operations team at Dun & Bradstreet. As a key member of our team, you will be responsible for building best practice and optimizing processes that fuel our marketing strategy, while managing the lead funnel to maximize ROI and growth.
Key Responsibilities- Manage and lead all marketing-related CRM (Salesforce) projects/processes, working in close collaboration with CRM and Sales Operations teams, to establish world-class campaign and lead management processes that drive leads and high conversion across all markets in Central Europe.
- Drive standardization and best practices by supporting the migration of two markets into a European SFDC CRM, including data mapping, Marketo integration testing, campaign tracking setup, and validation, lead handling training.
- Run lead handling training with Sales to ensure that correct processes in CRM are followed and ROI from marketing-generated leads is maximized.
- Ensure smooth technical and sustainable hand-over of leads (lead routing) to the sales department by monitoring integrations with Marketo and trouble-shooting issues together with development teams.
- Work closely with Marketing Operations colleagues from the International team to align on and share best practice and innovations.
- Ensure seamless integration and data flows (Input-Output) of CRM processes with adjacent system landscape, including Marketing Automation (Adobe Marketo), Website (Adobe Experience Manager), Reporting systems (PowerBI), and databases (CDP, SQL).
- Maintain and keep contact data quality at the highest levels in terms of correctness, completeness, consistency, and actuality.
- Set up and maintain Marketo nurture programs.
- Set up and maintain Central European Marketo programs related to web forms/content downloads on the Central European websites.
- Be a Marketo super user and educate Marketing users on how to use Marketo for newsletters, webinars, and common use cases.
We are looking for a forward-leaning self-starter who possesses intellectual and operational curiosity, exceptional marketing automation & process experience, proven experience partnering with marketing units, and top-notch communication, organizational, and educational skills. The ability to develop, optimize, document, and communicate processes across teams and platforms in an effort to drive ROI will be key to success in this role.
Requirements- Marketing Operations and CRM experience (5 years+).
- Advanced experience of Marketo or equivalent platform (Hubspot, etc.).
- Advanced experience (3 years+) of Salesforce is a minimum requirement.
- Strong stakeholder management and communication skills.
- Experience working in a multi-national role.
- Strategic mindset but operational hands-on mentality is important.
- Considerable and proven experience partnering with marketing teams and executives.
- Superior written, verbal, and educational communication skills in English and German.
- A proactive nature and hands-on approach.
- Ability to work quickly and under pressure.
- Advanced Microsoft suite mastery.
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