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Marketing Operations Manager

vor 2 Monaten

Wien, Wien, Österreich Entain Vollzeit
About the Role

We are seeking a highly skilled and experienced Senior Product Marketing Manager to join our team at Entain. As a key member of our European team, you will be responsible for defining, developing, and managing the overall value proposition strategy to ensure our products meet the needs of our target audience and stand out in a competitive market.

Key Responsibilities
  • Value Proposition Development
    • Develop and define clear, compelling value propositions for our iGaming products and services.
    • Collaborate with product development, marketing, and Customer Service teams to ensure alignment of the value propositions with market needs and business objectives.
  • Market Research and Analysis
    • Conduct thorough market research to understand customer needs, market trends, and competitive landscape.
    • Utilise customer insights and data to inform proposition development and strategic decisions.
  • Product Positioning
    • Create and implement effective product positioning strategies to differentiate our offerings in the marketplace.
    • Develop key messaging and communication strategies that highlight the unique benefits and features of our products.
  • Campaign Management
    • Work closely with marketing and sales teams to plan and execute promotional campaigns that effectively communicate our value propositions.
    • Monitor and analyse the performance of campaigns, making data-driven adjustments to optimise results.
  • Customer Journey Mapping
    • Develop and maintain detailed customer journey maps to identify key touchpoints and opportunities for enhancing the customer experience.
    • Collaborate with customer service and product teams to ensure a seamless and engaging customer journey.
  • Performance Monitoring and Reporting
    • Monitor key performance indicators (KPIs) related to value propositions and product performance.
    • Provide regular reports and insights to senior management on proposition effectiveness and opportunities for improvement.
Requirements
  • Experienced product manager, marketing, or a related role within the igaming industry.
  • Native German speaker.
  • Proven experience in developing and managing successful value propositions.
  • Strong project management skills and the ability to manage multiple initiatives simultaneously.
What We Offer
  • Competitive salary starting from €40,000.
  • Group bonus scheme.
  • Hybrid working – 2 days in the office.
  • Food vouchers – €136 per month (full-time employee, after probation).
  • Life assurance – 2x Annual Salary.
  • Ability to buy holiday.
  • Free subscription to wellbeing app Unmind.
  • Additional "It's Your Game" day off to use at either Christmas or New Year.
  • Entain & Enhance days – 2 paid days off to focus on your professional or personal development.
  • Share save scheme.
  • Team Spirit - events (e.g. Action Day, Roof-top BBQ party), team building (e.g. EOY Party), sports activities (e.g. tennis, yoga, football) and pro-bono activities.