Marketing Operations Manager
Vor 3 Tagen
Dun & Bradstreet is a global leader in data and analytics, helping clients turn uncertainty into confidence and risk into opportunity. Our International Marketing Operations team is focused on building best practices and optimizing processes that fuel our marketing strategy, while managing the lead funnel to maximize ROI and growth.
Key Responsibilities:
- Manage and lead all marketing related CRM (Salesforce) projects / processes, working in close collaboration with CRM and Sales Operations teams, to establish world-class campaign and lead management processes.
- Drive standardization and best practices by supporting the migration of two markets into a European SFDC CRM, including data mapping, Marketo integration testing, campaign tracking set-up and validation, lead handling training.
- Run lead handling training with Sales to ensure that correct processes in CRM are followed and ROI from marketing generated leads is maximized.
- Ensure smooth technical and sustainable hand-over of leads (lead routing) to sales department by monitoring integrations with Marketo and trouble-shooting issues together with development teams.
- Work closely with Marketing Operations colleagues from the International team to align on and share best practice and innovations.
- Ensure seamless integration and data flows (Input-Output) of CRM processes with adjacent system landscape like Marketing Automation (Adobe Marketo), Website (Adobe Experience Manager), Reporting systems (PowerBI) and databases (CDP, SQL).
- Maintain and keep contact data quality at highest levels in terms of correctness, completeness, consistency, and actuality.
- Set-up and maintain Marketo nurture programs.
- Set-up and maintain of Central European Marketo programs related to web forms / content downloads on the Central European websites.
- Be a Marketo super user and educate Marketing users on how to use Marketo for newsletters, webinars and common use cases.
Requirements:
- Marketing Operations and CRM experience (5 years +)
- Advanced experience of Marketo or equivalent platform (Hubspot etc)
- Advanced experience (3 years+) of Salesforce is a minimum required
- Strong stakeholder management and communication skills
- Experience working in a multi-national role
- Strategic mindset but operational hands-on mentality is important
- Considerable and proven experience partnering with marketing teams and executives
- Superior written, verbal and educational communication skills in English and German
- A proactive nature and hands-on approach
- Ability to work quickly and under pressure
- Advanced Microsoft suite mastery
About Dun & Bradstreet:
Dun & Bradstreet is a global leader in data and analytics, helping clients turn uncertainty into confidence and risk into opportunity. We are dedicated to helping clients turn uncertainty into confidence, risk into opportunity and potential into prosperity. Bold and diverse thinkers are always welcome. Come join us and be part of our award-winning culture and accelerate creativity, innovation and growth.
Learn more at Dun & Bradstreet Careers
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