Market Strategy and Insights Specialist

vor 1 Woche

Wien, Wien, Österreich Unilever Vollzeit

Consumer Market Insights DACH Lead Job Description

We are looking for a talented Consumer Market Insights DACH Lead to join our team in Unilever Ice Cream.

This role will be responsible for identifying and translating consumer needs, insights, and behaviors to guide local IC marketing category strategy, category & brand performance, and consumer guidance and delivery in local markets across 6P pillars with focus on business performance (across key marketing initiatives), channel deep dives & customer initiatives.

Main Responsibilities and Key Accountabilities

  1. Business Partnering – The role business partners the DACH General Manager and team, local CD teams and where needed with EU regional marketing team.
  2. Mining insights including consumer, category, and channels throughout end-to-end research and translate into actions to help build business strategy and drive growth.
  3. Strong focus on Channel & Shopping Insights to bring together a holistic view & see how best to drive executional growth (pricing, NRM, distribution); winning w customers (trade stories).
  4. Lead the Full cycle of Insight roadmap DACH: Including (but not exclusive)
    • Represent and lead CMI agenda at local leadership forums/ relevant forums: Know the facts and present these meaningfully with recommendations.
    • Lead performance tracking and identifying de-averaged growth opportunities within DACH countries through variety of holistic analysis.
    • Lead in-market tracking/optimizations for market specific campaigns and uncover learnings and insights and embed into future campaign planning.
    • Partner with Analytics to understand ROI drivers of the market/category, across 6P.
    • Partner with the media agency/media team to understand campaign/brand performance/drivers.
  5. Lead initiatives outside of project work to unlock growth opportunities.
  6. Lead/support regional IC workstreams as required, through Past learnings, Best Practices, External Orientation, Landscape and Competitor Analysis, Category opportunities and issues analysis, trend.

Key Qualifications and Skills

  1. At least 7+ year Consumer Insight experience.
  2. Demonstrable track record of outstanding partnership with business partners and stakeholders, communication, OTIF delivery, strong point of view, identification of growth opportunities (How and Where to Win).
  3. Outstanding experience of driving consumer and customer centricity and driving a consumer led agenda to drive growth in the business.
  4. Strong project management skills.
  5. Leadership skills and potential to grow as a leader.
  6. Ability to magnify the power of others, and to build and nurture people (direct reports and beyond).

Working Conditions and Benefits

  1. Competitive salary and benefits package.
  2. Continuous training and professional development opportunities.
  3. Flexible working hours with option for home office.
  4. Free ice cream, fruit & vegetable basket, subsidized meal vouchers, company pension plan.
  5. Modern office building with excellent public transport accessibility.
  6. Discounted rates at fitness studios.
  7. An exciting and challenging field of activity in a highly committed cross-border team.
  8. Diverse and varied tasks.
  9. New challenges every day.

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