Digital Marketing Expert: Global Campaigns and Customer Journey
vor 1 Monat
Overview
We are seeking an experienced Digital Marketing Expert to join our team at PALFINGER AG. As a key member of our marketing department, you will be responsible for managing the performance of paid search and paid social media campaigns on a global scale.
Key Responsibilities
- Develop and optimize digital customer journeys from marketing channels to landing pages to improve conversion rates.
- Lead and manage SEM channels (Google Ads) and paid social media platforms (Meta, LinkedIn, YouTube, etc.)
- Analyze campaign performance using Google Analytics 4 and related reporting tools.
- Collaborate with regional and local colleagues to align global marketing strategies.
- Stay up-to-date with industry developments in digital marketing and share knowledge with the team.
Requirements
- 2+ years of experience in performance marketing (B2B or B2C) with experience in multilingual campaigns, e-commerce, or agency background.
- Demonstrable experience in setting up, leading, and managing SEM channels and paid social media platforms.
- Proficiency in Google Analytics 4, Excel, and landing page optimization techniques.
- Fluency in English; additional languages are a plus.
What We Offer
- Flexible working hours and work-life balance.
- Performance-related compensation.
- Career and personal development opportunities in an international company.
- Voluntary social benefits through our health management program PALfit.
- Job ticket.
Compensation
The minimum yearly gross salary is EUR 44,222 based on full-time employment. We offer a market-conform overpayment according to experience and qualification.
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