Marketing Innovation Executive

vor 1 Monat

Wien, Wien, Österreich British American Tobacco (Austria) GmbH Vollzeit

British American Tobacco Austria is driving change in the industry by evolving into a global, multi-category business. With products such as VELO, VUSE, and GLO, our mission is to reduce the health impact of our sector.

Job Description

We are seeking a Campaign Planning Executive (m/w/d) in Vienna to lead the execution of strategic and tactical plans for a multicategory campaign plan to achieve sales, profit, and share goals. This role also involves contributing to the development of the consumer engagement strategy in the retail environment and offline media.

  • Deploy marketing campaigns on retail communication touchpoints according to agreed plan and timing.
  • Ensure the execution of out-of-store (OOH and Print) campaigns according to agreed plan and timing.
  • Execute the deployment of retail pricing and promotion activities.
  • Supervise the team of campaign planning coordinators.
  • Manage internal stakeholders (Consumer experience, category teams, Trade, I&F, and Legal).
  • Collaborate with external suppliers and agencies.
  • Track, analyze, and optimize current initiatives while generating innovative ideas.
  • Ensure accurate tracking of various business KPIs and provide regular reporting.
Required Skills and Qualifications

To succeed in this role, you will require:

  • A Bachelor's or master's degree with a focus on Marketing.
  • First-class project management skills and the ability to work under high time pressure.
  • A great team player who is eager to learn and possesses a can-do attitude and problem-solving mindset.
  • Dynamic drive and ownership of results, seeking challenges.
  • First-class analytical, interpersonal, communication (oral & written), influencing, and presentation skills.
  • The ability to analyze situations, recommend solutions, and action plans within organizational policy.
  • Proficiency in MS Office tools (Excel, PPT).
Benefits

We offer a competitive annual performance bonus (subject to eligibility). Our range of benefits includes transportation support and meal assistance.

Salary and Career Development

We provide a base gross annual salary of € 59,000,- with the possibility of overpayment depending on experience and qualification. You will have access to online learning platforms and personalized growth programs to nurture your leadership skills. We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

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