Digital Marketing Strategist

vor 1 Monat

Wien, Wien, Österreich Agentur LOOP New Media GmbH Vollzeit

Company Overview

Agentur LOOP New Media GmbH is a digital-first lead agency that explores the intersections between design, technology, and digital brand building for leading brands.

We help brave clients stand out in the digital age with data-driven marketing. Our team of 400 digital talents has done remarkable and innovative work for internationally recognized high-profile brands such as Puma, Audi, Breitling, Red Bull, Porsche, C&A, and others.

About the Role

We are seeking an enthusiastic and well-organized professional with good time management skills and at least 2 years of experience in performance marketing. You have built and expanded advertising strategies, gone beyond standard tools, and driven meaningful growth. Hands-on experience in Google Analytics, Google Tag Manager, and/or other tracking software is a bonus.

Job Description

As our future Performance Marketing Manager, you are passionate about digital marketing and full-funnel strategies. You will build and expand conversion strategies within the digital environment and consult our clients to ensure growth and a positive return on investment.

The ideal candidate is self-motivated, organized, and able to manage multiple projects simultaneously. You should be comfortable working in a fast-paced environment and have excellent communication and problem-solving skills.

Required Skills and Qualifications

  • Main point of contact for clients, ensuring budgets, performance, and KPIs are effectively managed and communicated.
  • Define and execute conversion-driven strategies, including media plan creation, campaign booking, ad setup, keyword lists, copy adaptations, daily optimizations, new user journeys, and reporting.
  • Plan, budget, and lead campaigns across social platforms (Meta, TikTok, Pinterest, etc.), Search (Google Ads, Shopping, etc.), and other media platforms with a focus on driving lower-funnel conversions.
  • Manage daily platform budgets, billing reconciliation, and spend pacing to meet allocated goals and ensure desired returns.
  • Develop audience targeting and retargeting strategies using data insights, behavioral segmentation, and performance metrics to reach the right users and maximize effectiveness.
  • Perform A/B tests to optimize creative, audience targeting, and placement strategies, driving insights to improve performance and conversions.
  • Analyze campaign performance to identify growth opportunities, recommend optimizations, and ensure a data-driven, test-and-learn approach in all activities.
  • Set up and optimize tracking systems, including Google Analytics goals and conversion pixels, to monitor performance effectively.
  • Bring experience working with large budgets, understanding the complexities of managing high-value campaigns.
  • Demonstrate excellent Excel and PowerPoint skills to support analysis and presentations.
  • Show strong communication and organizational skills, with a solution-oriented and analytical mindset.
  • Be a team player, capable of taking initiative and working independently when needed.
  • Have at least 2 years of experience in performance marketing.
  • Fluent German and English language skills.

Benefits

  • 4-day Workweek - Choose between a 5-day or a 4-day workweek and have the freedom to switch between these models twice a year.
  • Free Sports and Fitness - Enjoy yoga, fitness, climbing, tennis, and more with costs covered and access to fitness studios and sports facilities across Austria or Germany.
  • +20% Vacation - Get +20% vacation days per year, we call it Sunny Hours.
  • Hybrid Work - Work from home or our office space, it's your choice every day, and you don't need approval.
  • International and Diverse - Collaborate with team members from 40+ different nationalities in 7 locations, English as main language, and a 55% female leadership quota.
  • And much more - Enjoy language courses, visa support, LOOP.Horizon workshops and trainings, Klimaticket Contribution, Audiobook Library, Headspace App Subscription, and more.

Location

Salzburg or Vienna

Salary

$90,000 - $110,000 per year, depending on experience

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