Digital Media Content Strategist for Global Bike Network

Vor 6 Tagen

Elsbethen, Salzburg, Österreich Red Bull Vollzeit

Red Bull is seeking a skilled Digital Media Content Strategist to join its team in Salzburg, Austria. In this role, you will be responsible for creating and implementing social media strategies that engage global audiences and drive growth for the company's bike network.

Company Overview

We are a dynamic and innovative organization that values diversity and supports people in developing their potential and strengths. Our mission is to connect with global bike audiences through social media and spark positive conversations that convert to brand equity.

Salary and Benefits

The estimated salary for this position is €22,290 gross per month, which is significantly above the minimum salary of €2,229 gross per month according to the collective agreement. We offer an attractive compensation package based on market-oriented salaries, as well as opportunities for career development and professional growth.

Job Description

In this role, you will attract and engage targeted audiences through social media at the top of the funnel by increasing reach, frequency, and content consumption. You will curate the company's bike network priorities into a compelling strategy and communicate them globally with exceptional execution.

You will ensure Red Bull connects with global bike audiences through social media, sparking positive conversations that convert to brand equity. By utilizing a consistent, inclusive, and authentic tone, you will build meaningful consumer relationships and foster brand loyalty.

You will lead the social media strategy for Red Bull's bike initiatives, crafting both overarching strategies and project-specific briefs. Implementing innovative social formats across various touchpoints, you will align content with the bike strategy and meet business objectives.

Required Skills and Qualifications
  • 4+ years of experience publishing content to major brand social media channels, optimizing social content, and a passion for telling strong and authentic stories.
  • Strong ability to critically analyze social media, digital products, video consumption patterns, and social media platform algorithms.
  • Experience in video production/editing, editorial work, design, and photography.
  • Detailed understanding and awareness of social platform trends, content formats, and language, with an investigative mindset that continually evaluates the changing environment.
  • Well-organized team player with a self-starter mentality and the ability to communicate efficiently and reliably in a multilingual, multicultural environment.
  • Fluent in English; other languages are considered an asset.
Location and Working Conditions

This position is based in Salzburg, Austria, and requires regular collaboration with cross-functional teams and external partners. The ideal candidate will have excellent communication skills, be able to adapt to changing priorities, and thrive in a fast-paced, dynamic environment.

Apply Now

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