Cheil | Cro Manager
Vor 3 Tagen
Cheil Australia is an idea-focused, data-inspired, CX agency based in Sydney and part of Cheil worldwide; a global agency network of 53 offices across 45 countries with 6,500 employees.
More locally, Cheil is a fast-growing family of over 70 thinkers, creators and passionate doers based in Sydney Olympic Park.
Cheil delivers Digital, Retail and Creative solutions for some of the world's most loved brands.
Our specialist teams work together to create a truly integrated approach for our partners.
We produce work across all channels for the greatest impact and the biggest return.
Connecting capabilities for a truly inciting customer experience.
Primary Function
The CRO Manager will be responsible for documenting UX research insights and working with the UX team to workshop these into actionable designs and A/B tests, along with assisting in overall user research.
The CRO manager will also work closely in collaboration with our teams to ensure projects are executed seamlessly across various parts of the research, design and project management side of our CRO efforts.
Job Description Duties and Responsibilities:
Supporting Optimization Lead and UX team in the development of insights, test plans and CRO roadmap initiatives Leverage insights and data to identify points of friction for users and conversion blockers/issues and presenting these finding back to the team to turn into experiments Meeting with peer teams regularly on CRO strategy execution and insights sharing Perform quantitative user experience research using digital tools Work with the data analysts to understand performance of key metrics, and make recommendations Create and execute A/B test and personalization strategies that help improve the online customer experience Conducting website audits, undertaking UX audits, user journey analysis, creating wireframes, information architecture reviews and task flows Build storyboards to conceptualize designs to accurately convey CRO project plans to clients and senior management Share results and report insights to all peer teams and executives Working with project management, data analysis, user experience, and website production teams Desired Skills and Experience Qualifications and Experience
4+ years of digital/UX related experience Broad understanding of digital analytics (e.g.
Google Analytics) Experience working with websites Hands on experience with digital experience tracking/testing tools such as CrazyEgg, VWO, FullStory/Glassbox advantageous Basic understanding of HTML/CSS languages advantageous Personal Attributes
Confident presenter and communicator Excellent analytical and multitasking skills #J-18808-Ljbffr
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