Senior Marketing Manager
vor 4 Wochen
Are you wanting to work for an organisation that values their people, invests in communities and has a commitment to our environment?
Do you share a passion for maintaining a continual focus on Making a Difference with Real Care to customers and employees?
If this sounds like you, then we have your next opportunity.
Key Points Flexibility, WFH, and Hybrid working optionsCompetitive reward, recognition and incentive programsFantastic opportunities for career growth and personal developmentThe Role Reporting to the Head of Group Marketing, the Senior Marketing Manager is responsible for developing and executing strategic marketing initiatives across the full marketing mix that drive awareness, engagement, and acquisition in both our B2B and B2C segments for O'Brien services and products.
This key role will focus on crafting and executing marketing strategies across various channels, including social media, local area marketing, content creation, and market industry research.
The ideal candidate will be a versatile marketer with a proven track record in both B2B and B2C environments.
Key duties and responsibilities include:
Strategy Development: Help manage and implement the development and execution of a comprehensive B2B & B2C marketing strategy aligned with business objectives.Content Marketing: Lead content creation efforts, including blog posts, case studies, email campaigns, and website content.Social Media: Manage O'Brien's social media presence across platforms (LinkedIn, Twitter, Facebook, Instagram, etc.
), ensuring consistent brand messaging and engagement.Sales Enablement: Work closely with the sales team to create compelling sales collateral, presentations, and content that support lead generation, retention, and upsell opportunities.Local Area Marketing: Design and implement localised marketing initiatives to drive brand awareness, customer acquisition, and retention within specific geographic regions.Market & Industry Insights: Manage market research to identify customer needs, industry trends, competitive positioning, and new market opportunities.Budget Management: Manage marketing budgets, ensuring resources are allocated effectively.Stakeholder Management: Collaborate with internal teams and external partners to execute marketing strategies that drive business outcomes.Analytics & Reporting: Measure, analyse, and report on the performance of marketing campaigns, adjusting tactics to ensure continuous improvement and alignment with KPIs.Event Management: Plan and execute B2B events, trade shows, webinars, and networking opportunities to build relationships and drive lead generation.The Perks O'Brien is committed to giving you fantastic benefits, a platform for development, and working with you to grow your career.
To support this, we offer:
Flexible working including hybrid working arrangements.Ongoing incentive and recognition programs.Ongoing learning and development opportunities.Community service/volunteering leave and giving back opportunities.Employee discounts with O'Brien services and our corporate partners.What We Are Looking For At O'Brien, we are Caring, Collaborative, Genuine, and Driven.
We call this our DNA, and it's what we look for when growing our teams.
If you fit the DNA, you'll fit here.
In conjunction, we are looking for someone with:
Proven Experience: Minimum of 10 years of experience in marketing, demonstrating experience across the full marketing mix.Marketing Leadership: Demonstrated ability to deliver marketing strategy and execution with a strong focus on results, ROI, and data-driven decision making.Digital Marketing Skills: Expertise in digital marketing platforms (LinkedIn, Meta, Google Ads, Email Automation), CRM systems (e.g., Salesforce, HubSpot), and analytics tools (Google Analytics, Tableau).Communication & Storytelling: Excellent written and verbal communication skills, with the ability to craft compelling messages and presentations tailored to different audiences.Collaboration: Strong team player with excellent project management skills and the ability to work cross-functionally with multiple departments.Problem-Solving & Innovation: Creative mindset with a passion for innovation, problem-solving, and adapting to changing market conditions.Build a Career with O'Brien - Apply Now As part of Belron, the world's leading glass specialists operating in 35 countries, O'Brien puts our customers at the heart of everything that we do.
We serve more than 300,000 customers each year, 24 hours a day, 7 days a week, 365 days a year.
We are a highly successful business, and we need talented people like you to keep us strong.
We strive to create a work experience where you can be yourself, achieve great things, and feel inspired.
A workplace where you can be your best you.
O'Brien is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
Our goal is to be a diverse workforce that is representative of the communities we serve.
If you don't quite meet all of the criteria, but feel like you could make a difference at O'Brien, get in touch.
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