Digital Marketing Specialist

vor 1 Tag

Sydney, Österreich Pedestrian Group Vollzeit

Nine is Australia's largest locally owned media company – the home of Australia's most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment.
We pride ourselves on creating the best content, accessed by consumers when and how they want – across Publishing, Broadcasting and Digital.
Nine's assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age and The Australian Financial Review, radio stations 2GB, 3AW, 4BC and 6PR, digital properties such as nine.com.au, 9Now, 9Honey, Pedestrian.TV, Drive, subscription video platform Stan and a majority investment in Domain Group.
Our Purpose: We shape culture by sparking conversations, challenging perspectives, and entertaining our communities.
We bring people together by celebrating the big occasions and connecting the everyday moments.
Australia belongs here.
We bring our purpose to life via three shared values: We walk the talk, turn over every stone and keep it human.
Job DescriptionAt Nine Food and Lifestyle Events we create unforgettable experiences that leave lasting memories.
We have produced some of Australia's most loved, premium food festivals including the Night Noodle Markets, Good Food Month, The Good Food Guide Awards and are now curating and delivering events across the Nine publishing Lifestyle brands, Sunday Life, Good Weekend and others.
Reporting to the Head of Food & Lifestyle Events, the Digital Marketing Specialist will be primarily responsible for the strategic design, implementation, and management of all digital marketing activities across Food & Lifestyle Events.
Day to day you will:
Plan and execute digital marketing campaigns across email, social media, display ads, SEO/SEM, and websites.Develop performance measures, benchmarks, and assess ROI/KPIs for reporting.Manage external agencies and internal teams from briefing to campaign completion and reporting.Collaborate with Content/Brand Managers and Marketing Executives to develop and execute content strategies for digital channels.Plan and manage paid advertising campaigns on Facebook, Instagram, and other platforms.Analyse sales, campaign, and website data to optimise campaigns and innovate.Develop marketing strategies aligned with business objectives and event KPIs, focusing on ticket sales, partner campaigns, and event attendance.Build and execute marketing campaigns for events, manage budgets, procurement, and invoicing.Implement strategies to grow and engage audiences on social media and eDM databases, driving ARPU.Develop and manage eDM automation in Active Campaign to enhance database communication.Build relationships across departments, ensuring online activities complement offline marketing efforts.Improve conversion rates through landing page optimisation and strategic tactics.Research market trends to discover new opportunities for customer engagement and growth.QualificationsDemonstrated experience in a similar role, with a passion for food, lifestyle, and creating unique experiences.Experience with E-commerce platforms (preferably Humanitix), CRM management (Active Campaign), and Wordpress/website coding.Experience in media planning/buying, Google Analytics/, Facebook Business Manager, SEO, and managing creative briefs.Proven project management, leadership, networking and communication skills.Experience creating social strategies, content, scheduling and reporting using Meta.Ability to work autonomously, with flexibility, and willingness to travel interstate for short-term work.Additional InformationOur Commitment to Diversity and Inclusion: We're committed to a safe, respectful and inclusive Nine.
From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.
We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives.
Should you require any adjustments to the recruitment process, please advise us when you apply.
Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.
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