Digital Marketing Specialist
vor 1 Tag
Take the next step.
Be part of something bigger at Suncorp.
The Digital Marketing Specialist is responsible for executing, measuring and optimising performance digital marketing campaigns (Google Search, programmatic and social media activity) to drive growth and profitability.
This involves reporting on results, recommending adjustments to maximise performance, and achieving key metrics such as conversion rates, ROI, and customer acquisition costs.
This role requires a data-driven approach to strategise, implement, and refine digital marketing campaigns to meet business objectives.
More specifically, you will: Develop and implement data-led digital performance media strategies to optimise conversion rates and minimise cost per acquisition costs across key media channels.Manage the execution of the Always-On lower-funnel paid media strategy, ensuring alignment with business objectives and brand requirements.Provide subject matter expertise across all digital media channels with the aim of connecting the customer experience throughout Brand, Content, Personalisation & Performance strategies.Monitor and analyse campaign performance, providing insights and actionable recommendations for continuous improvement.Contribute to the accurate management of campaign budgets and financial reporting.Oversee the tracking and reconciliation of all performance investment activities.Proactively work with key partners on monitoring trends and assist with tests that relate to emerging capability.Support adoption of Digital Media testing and experimentation best practice and advocate for proven experiences to be scaled across Suncorp Brands.Monitor Competitor activity and analysis to uncover opportunities which gain market share.Ensure that all digital campaigns align with the broader marketing strategy and contribute to overall business goals.About You: Tertiary Degree in Business or Marketing Desired.2+ years marketing experience in a similar environment (either Client or Agency side) with a focus on performance digital marketing.
Executing digital media – SEM, Display, and Social.2+ years' client-side experience in a digital role advantageous.Digital marketing strategy experience using 1p data to connect the customer experience across digital marketing channels.Experience using Adobe & Google Marketing Products preferable (Analytics – AA/GA, Campaign Manager, SA360, DV360).Key Capabilities: Agency/Consultancy based experience – advantageous.Expert in managing and implementing digital performance media programs (SEM, Display, Social).Excellent strategic planning skills to drive business benefit and maximise opportunities.Excellent understanding of the evolving marketing technology landscape.Thorough understanding of ad serving platforms such as GMP.Ability to predict future trends and developments in digital for the marketing team.Expertise in defining digital analytics, managing attribution and data driven marketing strategies that deliver demonstrable business outcomes.Ability to communicate complex and detailed information simply and effectively.Excellent problem solving and analytical skills.Highly effective communication and consulting skills.Strong quality orientation and attention to detail.Strong relationship and influencing skills.Test and learn ethos.We're proud to be a part of the Suncorp Group family alongside some of Australia's most trusted and diverse names in insurance.
Together, we share a drive to make the complex simple and bring our customers peace of mind when it matters most – while helping to evolve and innovate the ways we can serve our community every day. That comes with all kinds of exciting opportunities for you to grow your own career.
Whether you're guiding people through life's biggest moments or providing them with support in times they need it most, you'll be driven forward by our shared customer-obsession and supported at every step of the journey. What we can offer you: Discounts and offers on a range of insurance products.A range of flexible working and leave options, including 20 weeks paid parental leave, 4 weeks secondary carer parental leave, and unlimited paid emergency response leave.Invest in your brighter future with ongoing study support and career development programs.Give back to our communities with payroll giving, donation matching and paid volunteer leave.Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.Advertised: 08 Jan 2025 AUS Eastern Daylight TimeApplications close: 15 Jan 2025 AUS Eastern Daylight Time
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