Sr Marketing Manager
vor 1 Monat
Sr Marketing Manager - Knee Recon Apply
Locations: AUS - Sydney, JPN - Tokyo
Time Type: Full time
Posted on: Posted 9 Days Ago
Job Requisition ID: R77112
Responsibilities: (Please specify % amount against each responsibility)
Strategic planning: Market analysis and supporting cluster and global marketing in the development of a strategic plan.
Helps to set measurable goals within the approved strategic plan.
Works closely with global and cluster marketing to communicate and promote strategies.
Marketing: Develops marketing strategic plans that support regional and global strategic plans.
Develops marketing strategies in coordination with organized business plans.
Monitors and adjusts marketing strategies based on results and changing priorities.
Launch Planning: Analyses business plan financials to guide local marketing decision making on portfolio choices.
Supports the markets with creating comprehensive launch plans with measurable post launch KPI's.
Monitors, tracks, and responds to launch performance metrics according to agreed upon KPI's.
Supplementary Tasks: Collaborate with RA, QA, supply chain, IT, NPD, and a dedicated APAC Comm Ex Leader for understanding and resolving functional issues related to product portfolio.
Key Areas of Accountability: Adoption of global marketing strategies into regional context and development of clear execution guidance and focus for the portfolio, selection of market segments & target groups, product portfolio assessment, development, and management.
Planning and managing budget for portfolio.
Lead and execute on following key activities: Works with Clinical and Medical Education teams to ensure alignment of medical education course topics with franchise strategy.
Develop and maintain product line technical expertise within regional commercial teams, health care professionals, in accordance with compliance policies.
Attend medical/scientific meetings, presentations, and seminars while gathering competitive information.
Train and assist local sales and marketing teams and deliver technical workshops in front of critical stakeholders (surgeons, procurement groups).
Work with Countries, Supply Chain and Customer Service to ensure forecasting is in line with proposed marketing plans and planned demand.
Regional products launch management, planning, and execution: Manage the product lifecycle from product launches to obsolescence across the region.
Takes ownership of new product launch implementation by leading training, toolkit deployment, business case development and monitoring KPI's.
Analyse demand forecast annual, quarterly, and monthly for each product line.
Conduct market research activities: Analyse and identify market needs and issues; ensure up to date market intelligence.
Map unmet needs in portfolio, market/customer segments, sales channels, business models.
Define solutions to address those needs and provide clear guidance.
Others: To always act in a responsible manner to avoid risk to self or to the company and comply with the workplace safety and health and security policy.
Any other duties involved within the role and/or the tasks as assigned from time to time.
Location: APAC
Education: Bachelor's degree, MBA would be an advantage
Experience: 5+ years' product marketing management experience or commercial experience.
Considerable knowledge of the medical device or pharmaceutical industry is desirable.
Proven track record in downstream marketing.
Competences: Ability to thrive and perform in a fast-paced, dynamic environment which presents many challenges as well as opportunities.
Proactive, engaged, and accountable for the role and commitments.
Strong communication skills with the ability to listen, understand and respond effectively.
Experience in providing marketing guidance - taking consumers/clients insight, and using it to drive thinking and good decisions, is required.
Ability to present technical/medical concepts and business solutions clearly to varying client stakeholders.
Excellent client-facing skills and presentation skills.
Some understanding of Asian cultural dynamics and working practices would be an advantage.
Willing to travel (50-60%).
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