Social Garden | Chinese Social Media Consultant
vor 1 Tag
3 days ago Be among the first 25 applicants
Direct message the job poster from Social Garden
GM of Strategy | Social Garden Performance Marketing Agency for big life decisions.
Senior Chinese Social Media Consultant
We're looking for a Senior Chinese Social Media Consultant to join our Melbourne-based team on a freelance/contract basis.
If you're passionate about crafting impactful content for Chinese audiences, have a deep understanding of WeChat and Little Red Book, and thrive in a collaborative environment, we'd love to hear from you
Who is Social Garden?
Social Garden is an award-winning performance marketing agency that specializes in markets centered around a big life decision (i.e.
property, education, finance, aged care etc).
We enable companies to scale their digital marketing capability overnight.
Our entire business is oriented around our ability to cost-effectively deliver sales for our customers.
Serious company overview aside, at Social Garden we:
Enjoy the journey, not just the outcome Focus on continual growth and learning Know everyone has their strengths & as a team we play to them Focus on growth and creating life-changing opportunities for our team Walk the talk on equality and giving back Celebrate the wins (big and small) Key Responsibilities
Social Media Strategy: Create and execute a monthly social media posting plan for WeChat and Little Red Book, adapting Western content to resonate with Chinese audiences.
Collaborate with Teams: Work closely with account managers, content producers, and client representatives to align strategies with campaign goals.
Engagement with KOLs and Ambassadors: Develop and maintain relationships with Key Opinion Leaders (KOLs) and ambassadors to amplify campaign impact.
Content Oversight: Guide video content production, including subtitles and translations, leveraging in-house production capabilities.
Reporting and Insights: Write recommendations and provide commentary for monthly performance reports using standard social media analytics tools.
• Key Metrics: CTR, post engagement, and follower growth will measure your success in this role.
Requirements
Expertise in Chinese Social Media Platforms: Proven experience managing campaigns on WeChat and Little Red Book, with a deep understanding of platform nuances and best practices.
Cultural Knowledge: In-depth understanding of the Chinese student experience in Australia and how to create culturally resonant content.
Language Skills: Native-level fluency in written and spoken Mandarin is essential; English proficiency is also required.
Analytical Skills: Familiarity with social media reporting tools to track and report performance metrics.
Collaboration Skills: Ability to work with diverse teams across account management, social media, and content production.
Flexibility: While office presence is preferred one day per week, flexibility will be considered for the right candidate.
Duration: 6 months with potential for extension.
Start Date: Immediate start preferred, ideally by the end of January.
Location: Melbourne-based, with flexibility to attend events outside of the one office day per week.
How to Apply
If this sounds like you, please submit your resume, portfolio, and a brief cover letter outlining your experience and suitability for the role.
Seniority level Mid-Senior level
Employment type Contract
Job function Marketing, Public Relations, and Writing/Editing
Industries Advertising Services
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