Vice President Marketing

About Authentica Solutions Company Overview: Authentica Solutions is a mission driven company focused on the global education space setting out to deliver the highest quality intelligence that empowers our customers and partners to directly improve learning outcomes.
To ensure our servant leadership driven culture is constantly evolving, we seek to live out our key values, Live Nobly, Do Right, Have Grit, Be Intentional, and Embrace Joy internally and externally – everyday.
Authentica Solutions is a leading provider of intelligence management, data integration and the Edu Lake, a Modern Data Estate, for the Education sector.
Founded by Russell Long and Gene Garcia, Authentica Solutions has a proven track record of innovation and impact across the global education landscape.
The company's flagship product, Authentica seed, is an Education Intelligence Platform that empowers institutions to unlock the full potential of their data through exceptional integration, automated quality improvement, AI, and top-tier data management.
Authentica Solutions drives change through Authentica seed, Medicaid solution engineering services, and Authentica phoenix Special Education software.
Authentica seed is currently offered in United States and Canada with planned expansion into Asia, Australia, and UK in the near future.
Authentica serves K12 school districts, Higher Education Universities and Colleges, Departments and Ministries of Education, Education Software Providers (Ed Tech), System Integrators, and Strategic Partners.
For more information, visit Authentica Solutions.
We are seeking a dynamic, energetic, and passion-driven Vice President of Marketing (VP Marketing) to lead our marketing efforts.
This role is perfect for someone who is enthusiastic about education and technology and is eager to make a meaningful impact on the learning ecosystem.
Must have an eagerness to collaborate with an amazing team, get hands-on and bring creativity to the table daily.
Key Responsibilities: Thrive on the Impossible: Willing to challenge the norm and set a new path.
Seeking to create new experiences, opportunities, and elevate loyalty to the brand you will help create.
Challenge the way things have always been to find a new path.
Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with Authentica Solutions' business objectives.
Lead and inspire the marketing team to achieve ambitious goals and drive growth.
Identify and evaluate new market opportunities to expand Authentica Solutions' reach and impact.
Launch multiple products under a unified brand.
Brand Management: Define and maintain a strong brand identity that resonates with our target audience.
Ensure brand consistency across all marketing channels and communications.
Develop and execute initiatives to enhance brand recognition and loyalty.
Digital Marketing & Analytics: Oversee the execution of digital marketing campaigns including SEO, PPC, social media, and email marketing.
Utilize data-driven insights to optimize marketing strategies and improve ROI.
Monitor key performance indicators (KPIs) and provide regular reports on marketing effectiveness.
Content & Communications: Develop a content strategy that engages and informs our audience, including blogs, whitepapers, case studies, and webinars.
Manage public relations efforts to enhance Authentica Solutions' reputation in the education sector.
Oversee internal and external communications to ensure clear and consistent messaging.
Customer Engagement & Advocacy: Foster strong relationships with existing customers to drive retention and advocacy.
Develop customer success stories and case studies to showcase the impact of Authentica Solutions.
Implement customer feedback mechanisms to continuously improve our offerings.
Event Planning & Management: Plan and execute successful events, including webinars, conferences, and trade shows.
Identify and leverage opportunities for sponsorships and partnerships.
Engage with attendees and gather leads to support the sales team.
Team Development: Build and mentor a high-performing marketing team.
Foster a culture of innovation, collaboration, and continuous improvement.
Provide professional development opportunities to enhance team skills and knowledge.
About You (or Here's What We're Looking For): Growth mindset, insatiably curious, always learning, and welcoming challenges for the opportunity to grow.
Desire to guide the LT Team through marketing and social acceleration to drive the overall brand forward.
You believe that you can only be successful when the whole team is successful, and you put your efforts towards it.
Has a keen interest in the educational sector and the impact technology can have on it.
Proven experience with digital marketing tools and platforms.
Excellent written and verbal communication skills.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Passionate about education and technology, with a commitment to making a positive impact.
Required Skills and Experience: Must Have: 15+ years of experience in marketing education solutions, with a proven track record of success in leadership roles.
Deep experience and/or Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
Extensive experience in the Ed Tech sector or related industries.
Strong understanding of the education market and its unique needs.
Exceptional strategic thinking and analytical skills.
Nice to Have: Experience in marketing to international markets, with a deep understanding of regional nuances and cultural sensitivities.
Familiarity with cloud-based solutions and technologies, especially those relevant to data management and integration in the education sector.
Experience with advanced data analytics tools and platforms.
Strong public speaking and presentation skills, with a track record of successfully presenting at conferences, webinars, and industry events.
Join Authentica Solutions and be part of a dynamic team that's shaping the future of education through data-driven insights.
If you are passionate about solving complex problems, building scalable data platforms, and making a positive impact on education, we encourage you to apply
Authentica Solutions is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetics, disability, age, or veteran status.
We provide a workplace free from discrimination and harassment, and where employees are treated with respect and dignity.
Our employment decisions are based on business needs, job requirements, and individual qualifications.
We encourage candidates from all backgrounds to apply, as we believe a diverse workforce brings a variety of ideas, perspectives, and experiences that enhance our ability to meet the needs of our customers and drive innovation.
Applicants must be authorized to work for any employer in the United States.
We are unable to provide sponsorship or assume responsibility for employment Visa sponsorship.
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