Growth Marketing Lead

vor 7 Stunden

Melbourne, Österreich Lyrebird Health Vollzeit

Lyrebird Health
Growth Marketing LeadWe're looking for an exceptional Marketing Lead to join our mission-driven team.
About Us
Lyrebird Health is transforming the quality and accessibility of healthcare by automating clinicians' most time-consuming tasks.
Placed in General Practice, Allied Health, and Specialist clinics, Lyrebird is saving clinicians on average 2 hours per day and enabling a level of care that was previously impossible.
About The Job
As our first growth marketer, you will be instrumental in driving our product-led growth (PLG) strategy across the US, UK, and Australia.
Your primary focus will be to generate a steady stream of high-quality sign-ups, propelling our growth to $10m ARR and beyond.
You'll position our AI medical scribe as the industry leader, crafting impactful messaging that deeply connects with our target audience.
You will not only be coming in as the first growth marketer but also have an opportunity to build a team around you to best support the business.
Skills & CapabilitiesWhat you'll bring to the table:
4-7 years of experience in product marketing for B2B SaaS products.Extensive knowledge and hands-on experience with SEO, content marketing strategies, and inbound lead generation.In-depth expertise in performance marketing and email marketing.Proven track record in running successful customer referral programs.Capable of managing projects from start to finish with a focus on practical, results-oriented outcomes.Demonstrated success in growth marketing, with a history of delivering measurable results in dynamic environments.Strong strategic thinking paired with a data-driven approach to making decisions.A keen interest in innovation and a commitment to staying at the forefront of industry trends.Attitude & Approach to WorkUser Obsession: You'll bring unwavering commitment to developing the most exceptional product for our users.A Builder Mindset: You don't accept the status quo.
You see obstacles as opportunities for growth and development.An Olympian Work Ethic: You're relentless in pursuing your goals and demonstrate a high level of ownership, care, and pride in everything you do.Commitment to the team: You play for the back of the jersey, not the front.What You Will Do:
Develop a strategic roadmap to achieve our long-term revenue goals and manage daily execution across all marketing channels.Focus on testing new channels, scaling existing channels, and growing the demand for the Lyrebird Health product through these channels.Work closely with engineering, product, and design to create collateral and refine Lyrebird's product positioning and messaging to differentiate us from competitors and drive brand awareness.Drive self-serve sign-ups and conversions that don't need to go through implementation.You will be responsible for all of our outward communications with users and the broader community.Monitor competitor and industry activity; you must track competitor growth and ensure that we are always winning.Join us.
We're Transforming The Future Of Healthcare.
All that's missing is you.
What you'll be responsible for:Cross-Functional Collaboration: Work with various teams in the organization to achieve a project or goal, including customer journey and customer insights.
Opportunity Generation: Create, expand, and accelerate opportunities through customer-centered marketing execution.
Experimentation: Design and conduct experiments within a set budget to test hypotheses and evaluate findings for optimization of growth tactics.
Skills you'll need:Resilience: Bounces back from stressful experiences while being optimistic, emotionally aware, and adapts to change.
Collaboration: Works with others by being open, clear in communication and listening to achieve goals.
Results orientation: Focuses on outcomes and the steps it takes to achieve them.
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