Growth Marketing Manager
Vor 2 Tagen
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Brief overview of this role:We are looking for our first dedicated Growth Marketing Manager / Performance Marketing Manager / Paid Media and Acquisition Manager, who will help Sitemate build out, optimise and scale paid/performance marketing to increase lead flow, as well as understand and optimise marketing metrics and outcomes more broadly.
This role would be great for you if you have experience in SaaS performance marketing and a deep understanding of paid marketing channels and performance with a real strength in paid search (SEM), with a track record of being able to hold a number and support a startup/scaleup in hitting its revenue targets.
We are looking for someone who leans heavily towards the data analysis and metrics side (rather than copy and/or creative - although these would be a bonus), with the ability to dig into campaign performance, double down on what's working, switch off what's not, and continuously tweak and optimise paid marketing to drive our CAC down.
There is a lot of scope to grow with us and take on more responsibility as we grow, e.g., layering on new experimental channels, providing value on overall marketing performance, growing a team, etc.
You will have opportunities such as joining the founding marketing team, with direct exposure to and engagement from GTM leadership, the CEO, and the product team.
In the next 2-3 years there will be opportunities galore for people who join to catapult their career.
Employment:Full-timeBased: Sydney, AustraliaOTE Remuneration (Including Super): AUD $120,000 - $160,000What will I be doing day to day in this role?Creating new marketing campaignsOptimising existing SEM campaigns by digging into performance metricsManaging paid spend budget/sAnalysing the funnel, including landing page performance and conversion ratesExperimenting with new paid marketing channels to find the next scalable channel/sSupporting the rest of the marketing and growth team in analysing, understanding and optimising overall performance metricsWhat will be the biggest challenges for me in this role?Moving fast - we have lots to create and optimise and we need to move fast, we have big targets to hit in the next 6, 12 and 24 months and nailing SEM and a few core marketing channels will be critical to these goalsGetting up-to-speed on the heavy industries, so you have as much context as possible about who and what the campaigns are targetingWorking closely with the rest of the marketing team, as everything is very coordinated and intentional #J-18808-Ljbffr
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