Marketing Manager
vor 1 Woche
50 Cavill Ave, Surfers Paradise QLD 4217, Australia Req #3137
Tuesday, 19 November 2024
We are Accor, a world leader in the hospitality industry represented in 110 countries and over 5,000 hotels globally.
Placing people at the heart of what we do with more than 300,000 hospitality experts, nurturing passion for service and achievement beyond limits.
Building on the strength of our teams, we personalise expert solutions to break new ground and reimagine hospitality to inspire new ways to experience the world.
Realty and Asset Management is a unique owner focused department within Accor Apartments and Realty, overseeing the negotiation and management of all agreements in place with Owners, Body Corporates and Owners Associations in the Accor Apartments and Realty portfolio.
Purpose The Marketing Manager – Accor Realty is responsible for developing, managing, and implementing strategic marketing initiatives to support Accor's Real Estate and Asset Management division.
This role focuses on driving retention and growth, engaging both in-house and external audiences to maximise performance and strengthen brand positioning within the market.
Primary Responsibilities Design and implement comprehensive marketing strategies across Accor Realty and Asset Management's digital and social platforms, paid media channels, and owned opportunities, including sales, PR, and Loyalty.Maintain and enhance Accor Realty and Asset Management's brand image, ensuring consistent messaging and visual identity across all marketing materials and communication channels.Create engaging content for various platforms, including social media, websites, eDMs, and marketing collateral, while managing the design and development of marketing assets.Maintain and optimise CRM databases and distribution programs to support targeted marketing efforts and customer engagement.Provide regular reports on campaign performance across channels, analyse results, and recommend strategies for improvement to maximize marketing effectiveness.Work closely with third-party agencies, suppliers, and internal stakeholders to coordinate campaigns, projects, and special initiatives, ensuring alignment with overall marketing objectives.Skills and Experience Minimum 2 years of experience in a marketing role, with a preference for experience in the Real Estate or Hospitality industries.Excellent written and verbal communication skills with the ability to present and articulate ideas effectively.Proficient in digital marketing tools, including CRM platforms, and skilled in using Adobe Suite and other graphic design software.Ability to develop creative and innovative marketing strategies across both traditional and digital channels.Experience in navigating complex stakeholder environments, with strong relationship-building and negotiation skills.Proven experience working in large teams and the ability to coach, mentor, and inspire others.Strong strategic thinking with the ability to plan mid- to long-term and a sound understanding of business and commercial implications.Flexible and adaptable with the ability to embrace change and manage a dynamic, global environment.At Accor, we welcome you as you are.
We help you grow and learn, so that work brings purpose to your life.
By joining Accor, every chapter of your story is yours to write, and together we can imagine tomorrow's hospitality.
Accor is an inclusive company, building diverse teams across the globe.
Everyone has a story and we want to learn yours.
We invite you to APPLY NOW.
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